

Trigger Strategy is now Tentacles
Tom Kerwin and Corissa Nunn
We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentaclesWith over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Feb 10, 2024 • 30min
025: Change, ready-ing and a caterpillar with wooden wings
The podcast explores how the theory of change may hinder actual change, drawing on Nora Bateson's 'readying' concept. They discuss warm data for meaningful change and the challenges of government digital services transformation. They also touch on the myth of business transformation and implementing change in a complex system.

Feb 9, 2024 • 17min
024: Should CEOs be making day-to-day decisions?
The podcast discusses the evolving role of CEOs in decision-making, from traditional top-down leadership to a more collaborative approach. It explores the challenges of scaling a business and transitioning decision-making authority, along with the importance of CEO's involvement in crisis situations and empowering teams. The episode also highlights the significance of founder integrity and vision in self-funded startups.

Feb 5, 2024 • 19min
023: Creating Customer Conversations
In this podcast, they discuss creating a course in collaboration with Dave Grey's School of the Possible, emphasizing a student-led learning approach. They explore a unique online school model focusing on 'learning by doing' and building a vibrant community. The podcast also delves into a collaboration club fostering unexpected opportunities and projects. Additionally, they talk about a new course designed to enhance customer conversations through structured phases, emphasizing practical experience over theoretical knowledge for business success.

Feb 1, 2024 • 14min
022: Disconfirmation Bias - do this innovation tactic live with us in under 15 minutes
Explore the significance of embracing failure in innovation, challenge uncomfortable ideas, investigate innovative strategies with examples like a robot laundry folder and an AI calendar optimizer, and examine challenges in app development based on user feedback.

Jan 31, 2024 • 21min
021: The perils of “should”
Explore the hidden dangers of using 'should' in personal and professional contexts. Discover how societal norms shape our expectations and influence decision-making. Delve into the Story Brand framework and the hero's journey to enhance marketing narratives with a customer focus. Unpack the complexities of team dynamics and how reframing 'should' can improve collaboration in Agile environments. From feelings of inadequacy to moral dilemmas, this discussion reveals the impact of pressures that can stifle individual fulfillment.

Jan 31, 2024 • 26min
020: Product discovery depends on you building a model (of your coherent theory of value)
Exploring the importance of building a model for effective product discovery, the podcast delves into the challenges faced by teams in analyzing insights. It highlights the significance of user story mapping and attracting dissatisfied customers for product success. The conversation focuses on constructing a coherent value model, distinguishing between models and frameworks. Listeners are encouraged to actively engage with the concepts discussed and explore the distinctions between different models and frameworks.

Jan 30, 2024 • 17min
019: North Star Metrics and Framework - are they “dumb”?
The discussion tackles the bold claim that North Star metrics might be 'dumb.' Insights reveal their role in steering complex adaptive systems while allowing for flexibility. Listeners will delve into the difference between ordered and complex systems, illuminated by intriguing metaphors. The conversation emphasizes the challenges of creating effective performance indicators and warns against oversimplifying their relationships. Ultimately, it's a call to appreciate nuance and adaptability in business strategies.

Jan 29, 2024 • 28min
018: a blustery annotated reading - A/B testing ain’t for settling your disagreements
Exploring the evolution of A/B testing perspectives since 2017, emphasizing focusing on outcomes in design choices, navigating challenges of too many options, measuring true value of experiments, setting aspirations and boundaries in business strategies, and knowing what you don't want to be.

Jan 28, 2024 • 24min
017: You can’t leap directly from data to actionable insights - a live annotated reading
Exploring the challenges of turning data into actionable insights, discussing the importance of strategic thinking, sense-making, and the complexities of customizing dashboards. Emphasizing the significance of deriving insights tailored to specific requirements and the vital role of pivoting in business. Transitioning insights into action through probes, options, and capabilities, with a focus on context, strategy, and diverse perspectives for informed decisions.

Jan 27, 2024 • 21min
016: Signals, Stories, Options - how to avoid getting trapped by simple stories
Discover a compelling framework that shifts your perspective on decision-making by exploring signals, stories, and options. Learn how embracing diverse narratives can improve critical thinking and combat cognitive biases. Uncover the narrative fallacy and its impact on understanding, and find out how broadening viewpoints in teams can lead to better outcomes. Tom shares insights from his journey through the wilderness of story analysis, encouraging listeners to rethink their approach to challenges in both personal and professional settings.