
Trigger Strategy
We’re Tom and Corissa from Trigger Strategy Group. In each episode, we dig into strategy and sense-making while taking our baby for a walk.Our work is about embracing uncertainty and complexity, making sense of the world so we can act in it.We cover strategy, organisation design, facilitation, research and experimentation, peppering our chats with anecdotes, rants and occasional adorable babbling from the baby. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Feb 5, 2024 • 19min
023: Creating Customer Conversations
In this podcast, they discuss creating a course in collaboration with Dave Grey's School of the Possible, emphasizing a student-led learning approach. They explore a unique online school model focusing on 'learning by doing' and building a vibrant community. The podcast also delves into a collaboration club fostering unexpected opportunities and projects. Additionally, they talk about a new course designed to enhance customer conversations through structured phases, emphasizing practical experience over theoretical knowledge for business success.

Feb 1, 2024 • 14min
022: Disconfirmation Bias - do this innovation tactic live with us in under 15 minutes
Explore the significance of embracing failure in innovation, challenge uncomfortable ideas, investigate innovative strategies with examples like a robot laundry folder and an AI calendar optimizer, and examine challenges in app development based on user feedback.

Jan 31, 2024 • 21min
021: The perils of “should”
Explore the hidden dangers of using 'should' in personal and professional contexts. Discover how societal norms shape our expectations and influence decision-making. Delve into the Story Brand framework and the hero's journey to enhance marketing narratives with a customer focus. Unpack the complexities of team dynamics and how reframing 'should' can improve collaboration in Agile environments. From feelings of inadequacy to moral dilemmas, this discussion reveals the impact of pressures that can stifle individual fulfillment.

Jan 31, 2024 • 26min
020: Product discovery depends on you building a model (of your coherent theory of value)
Exploring the importance of building a model for effective product discovery, the podcast delves into the challenges faced by teams in analyzing insights. It highlights the significance of user story mapping and attracting dissatisfied customers for product success. The conversation focuses on constructing a coherent value model, distinguishing between models and frameworks. Listeners are encouraged to actively engage with the concepts discussed and explore the distinctions between different models and frameworks.

Jan 30, 2024 • 17min
019: North Star Metrics and Framework - are they “dumb”?
The discussion tackles the bold claim that North Star metrics might be 'dumb.' Insights reveal their role in steering complex adaptive systems while allowing for flexibility. Listeners will delve into the difference between ordered and complex systems, illuminated by intriguing metaphors. The conversation emphasizes the challenges of creating effective performance indicators and warns against oversimplifying their relationships. Ultimately, it's a call to appreciate nuance and adaptability in business strategies.

Jan 29, 2024 • 28min
018: a blustery annotated reading - A/B testing ain’t for settling your disagreements
Exploring the evolution of A/B testing perspectives since 2017, emphasizing focusing on outcomes in design choices, navigating challenges of too many options, measuring true value of experiments, setting aspirations and boundaries in business strategies, and knowing what you don't want to be.

Jan 28, 2024 • 24min
017: You can’t leap directly from data to actionable insights - a live annotated reading
Exploring the challenges of turning data into actionable insights, discussing the importance of strategic thinking, sense-making, and the complexities of customizing dashboards. Emphasizing the significance of deriving insights tailored to specific requirements and the vital role of pivoting in business. Transitioning insights into action through probes, options, and capabilities, with a focus on context, strategy, and diverse perspectives for informed decisions.

Jan 27, 2024 • 21min
016: Signals, Stories, Options - how to avoid getting trapped by simple stories
Discover a compelling framework that shifts your perspective on decision-making by exploring signals, stories, and options. Learn how embracing diverse narratives can improve critical thinking and combat cognitive biases. Uncover the narrative fallacy and its impact on understanding, and find out how broadening viewpoints in teams can lead to better outcomes. Tom shares insights from his journey through the wilderness of story analysis, encouraging listeners to rethink their approach to challenges in both personal and professional settings.

Jan 26, 2024 • 29min
015: Continuously discovering beef on Linkedin
Everyone knows you should stay out of social media beefs, so we’re going against all common sense and wading in. This showdown between two camps has been a long time coming: should research be democratised, or does that only devalue research? Recently one populariser of democratisation has become a bit of a scapegoat. We think the debate on social media lacks nuance (surprising precisely nobody) and so we try to dig into some of the layers of nuance we can see, and have lived through ourselves. Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 2024 • 32min
014: Emergent Properties, Self Care and Leaf-Cutter Ants
Dive into the fascinating world of emergent properties, exploring how complex systems, like ant hills, evolve organically. Discover the nuanced nature of self-care, where genuine connections reshape well-being beyond marketing trends. The podcast also unravels the complexities of genetics and epigenetics, emphasizing environmental influences. It draws parallels between business and natural ecosystems, showcasing the importance of context in communication. Finally, learn how nuanced storytelling can enrich workplace culture and self-care practices.