Trigger Strategy
018: a blustery annotated reading - A/B testing ain’t for settling your disagreements
Jan 29, 2024
Exploring the evolution of A/B testing perspectives since 2017, emphasizing focusing on outcomes in design choices, navigating challenges of too many options, measuring true value of experiments, setting aspirations and boundaries in business strategies, and knowing what you don't want to be.
28:17
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Quick takeaways
- A/B testing may not be suitable for settling disagreements in business design choices.
- Focus on impactful experiments aligned with customer needs and key metrics for business success.
Deep dives
The Pitfalls of A/B Testing for Decision Making
The discussion revolves around the limitations of using A/B testing to resolve disagreements and design choices in business. The episode emphasizes that A/B testing may not be the ideal tool for decision-making, comparing it to using a massive JCB to dig a child's sandpit. It highlights the importance of testing in alignment with customer needs and avoiding the mistake of focusing solely on validating hypotheses or limited design options.
