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Trigger Strategy

Latest episodes

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Mar 3, 2025 • 30min

098: Product Market Procrastination

Procrastination can be a startup's silent assassin. The hosts tackle mental blindspots, sharing their own humorous experiences and insights. They introduce a time machine exercise to visualize failure and discuss the emotional hurdles founders face in engaging with their audience. The balance between market demands and personal authenticity is explored through dance teaching anecdotes. Ultimately, they emphasize the crucial need for early market conversations to prevent stagnation and foster personal and organizational growth.
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Feb 23, 2025 • 28min

097: Can you persuade a non-unfolder to try unfolding?

A lovely, meandering conversation about the nature of success, the binds we often put ourselves in and more.Along the way, we touch on maverick musicians, maddening constraints, and McDonald's coffee.Linky Goodness:Henrik Karlsson's note: https://substack.com/@henrikkarlsson/note/c-95418840My note on his note: https://substack.com/profile/2368401-tom-kerwin/note/c-95543621Paul Millerd's Pathless Path: https://newsletter.pathlesspath.comNotes on an introduction to Christopher Alexander: https://www.edovanroyen.com/p/notes-of-ryan-singers-introduction-to-christopher-alexander Hosted on Acast. See acast.com/privacy for more information.
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Feb 11, 2025 • 29min

096: Estuarine vs Multiverse Mapping

Explore the intriguing differences between multiverse and estuarine mapping as the hosts answer a listener's burning question. Delve into how individual perspectives shape organizational success and the role of storytelling in sharing insights. Discover the contrasting methodologies of these mapping techniques and their impact on strategic planning, risk management, and innovation. The conversation emphasizes personalized narratives for effective communication, alongside the importance of diverse user experiences in technology design. This insightful discussion is a treasure trove for those interested in modern mapping strategies.
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Feb 4, 2025 • 38min

095: Enshittification

Corissa and Tom talk through some examples of enshittification and the opportunities hidden within!Linky GoodnessCory Doctorow and EnshittificationAdam Mastroianni and Experimental History – and the article we were referencing a lotThe pile of sand and the edge of chaosDouglas Squirrel's Three Laws of AIHiut Denim – Do One Thing WellBen Mosior's Learn Wardley MappingInnovation Tactics card deck Hosted on Acast. See acast.com/privacy for more information.
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Jan 29, 2025 • 19min

094: Honest Prioritisation Matrix

We discuss the Honest Prioritisation MatrixFor some reason, the podcast description space here doesn't like images, so you can see it in this article about OKRs: https://triggerstrategy.substack.com/p/okrs-sound-good-but-they-dont-work Hosted on Acast. See acast.com/privacy for more information.
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Jan 23, 2025 • 36min

093: On being intentionally confused

“How wonderful that we have met with a paradox. Now we have some hope of making progress” – Niels BohrIn this episode, we answer a question from friend of the pod, Brian: "Have you discussed that bit about being intentionally confused before? I am intrigued."We talk about why you might want to trigger intentional confusion (aporia) and what the risks can be.And we talk about how to trigger intentional confusion by zooming in or out – to get more specific or more abstract. And also by collectively making predictions to generate error signals that we can't ignore.Linky GoodnessEpisode 088: Complex isn't the same as complicatedMaster Multiverse MappingSpecificity and the power to judge startup ideas - Liron ShapiraThree Future Frames by John V Willshire of Smithery“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” ― Eliel Saarinen Hosted on Acast. See acast.com/privacy for more information.
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Jan 5, 2025 • 34min

092: Twenty Twenty (Meta) Four

Reflecting on a DIY decking disaster, the hosts draw insightful parallels to business adaptability for 2024. They discuss the importance of commitment, feedback, and market fit, highlighting how their audience shapes their content. A humorous exploration of balancing personal passions with market demands adds depth, while the introduction of multiverse mapping serves as a tool for navigating uncertainty and understanding success behaviors. Ultimately, embracing uniqueness and storytelling becomes a powerful metaphor for growth.
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Dec 26, 2024 • 57min

091: Antifragile Prioritisation

A lot of tech companies have bought into the idea of Build > Measure > Learn.But the "Build" bit always takes longer than anyone's anticipating, so the "Measure" and the "Learn" get squeezed out.Even though many of the people working in that system aren't happy that they're building crap and would love to be measuring and learning.In this episode, we talk about using Multiverse Mapping to help you prioritise your work so you benefit from uncertainty instead of being blown up by it. With real world examples, references to angry Lebanese people, a detour through performance management and another celebrity monster, We get back to Antifragile Prioritisation at 23:10.At the beginning of any project, we know the least we'll ever know about this project. So we should assume that we're going to learn important things as we do the project. But you can't just wait until you know the answers, because you'll only learn them through doing the project.Expirere: you need either experience or experimentation.In brief: create a model for how you're going to succeed, break that down into a level of granularity where you can identify critical behaviours, identify where you're facing the most uncertainty, then probe there first. Sounds trickier than it is – if you use Multiverse Mapping it's quite simple.Uncertainty is not the same as risk – uncertainty is generative, so you'll often get new, exciting ideas by running into the uncertainty. AND you'll also reduce your risk.And then we kinda debate around how much of the process of Multiverse Mapping can be explicit vs implicit. You do need to create a record for accountability, but don't make the mistake of trying to write down everything. Like all processes that support emergence: it's not that everything will just happen by itself, it's that you make something explicit and you get a happy side effect of updating lots of your tacit (shared) understanding.And we talk about using your Multiverse Map to set Pivot Triggers, which enable you to talk more strategically with stakeholders.And so you won't be doing Build > Measure > Learn – you'll be doing all three at the same time.Finally, we talk about using Multiverse Maps at a higher level of granularity to help you decide between different strategies.Linky GoodnessMaster Mutliverse Mapping: https://triggerstrategy.com/multiverse-mappingSatirical Skin in the Game review: https://www.theguardian.com/books/2018/feb/25/skin-in-the-game-by-nassim-nicholas-taleb-digested-readOne of Luca Dellanna's introductions to antifragility: https://www.youtube.com/watch?v=MS1CqSfxF4oEstimating Complexity by Liz Keogh: https://lizkeogh.com/2013/07/21/estimating-complexity/Vaughn Tan's Generative Uncertainty: https://vaughntan.org/generative-uncertainty Hosted on Acast. See acast.com/privacy for more information.
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Dec 20, 2024 • 30min

090: Should changing your mind mean changing your past work?

The discussion revolves around the dilemmas of evolving perspectives in content creation. They tackle the fine line between maintaining past works and reflecting personal growth. Themes include the responsibilities of authors versus readers and the emotional intricacies of public controversies. They also debate how to handle AI's impact on content quality. Ultimately, they emphasize the importance of recognizing imperfect beginnings while navigating the legacy of controversial figures, stressing the need for critical thinking in an ever-changing landscape.
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10 snips
Dec 13, 2024 • 23min

089: The dance of feedback

Join a fascinating exploration of feedback dynamics in learning and collaboration. Discover the distinctions between constructive criticism and unhelpful advice, and learn how different motivations influence responses to feedback. The discussion touches on the challenges faced when adapting to new environments, like dance classes, and the importance of evaluating one's own skill level. Insights into navigating team dynamics and the emotional complexity of receiving feedback make for a thought-provoking conversation on personal growth and effective teaching.

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