Trigger Strategy

You were hired to fix it. You did! Customers are happier. The company made millions. Your reward? They shut it all down.We sit on a garden bench and talk about those times when you feel like you're being punished for doing your job well.It turns out you can't mostly change a narrative with data. Your choices are power, influence, or acceptance.We share real stories, reflect on past mistakes, and explore safer (?) ways to inspire change when truth-telling gets you sidelined. Along the way: multiverse mapping, toddler psychology, and why the best performing landing pages often don't stay live.Books & Articles:Stealing the Corner Office by Brendan ReidPower: Why Some People Have It—and Others Don’t by Jeffrey PfefferWhy Design is Hard by Scott BerkunWhy Your Org Doesn’t Want Optimization to Succeed by Andrew AndersonHow to Win Friends and Influence People by Dale CarnegieRamit Sethi’s framing: “If someone is succeeding doing something that looks stupid… what do they know that I don’t?”Frameworks & Tools:“Show the thing to change the thing” – concept from John WillshireWardley MappingMultiverse Mapping (Trigger Strategy Substack)Play the hand you're dealt – "Don't start with what you want people to do. Start with what people want to do." – Dave TrottCharacter References:Wormtongue and Gandalf (Lord of the Rings) – models of influence Hosted on Acast. See acast.com/privacy for more information.

While sipping homegrown bay leaf tea, we explore how road signs, surprises, and deliberate confusion can unlock better thinking.From missing signs under railway bridges to the tangled journey of Google Glass, we trace how aporia — the ancient art of being productively confused — can help you build faster, align better, and see the hidden struggles that are gonna derail your projects.Why some signs should disappear to make things flow betterHow "productive confusion" can trigger better decision makingWhat Google Glass, magic roundabouts, and fast food kitchens have in commonHow to rapid prototype a billion-dollar product... with clay and wireThe curse of "pseudolignment" and how to catch it before it wrecks your teamThe Align-o-matic: an emerging tool to help you spot hidden assumptions earlyLinky goodness:Magic Roundabout (Swindon, UK): https://en.wikipedia.org/wiki/Magic_Roundabout_(Swindon)"A symphony of efficiency, not a waste of motion" from The Founder: https://youtu.be/F-7cjdtrQ9Y?si=3eyzPlVq71Ws-R8oTom Chi rapid prototyping: https://youtu.be/d5_h1VuwD6g?si=h29WjP8xvX3vxPakRory Sutherland on defensive decision-making: https://fs.blog/defensive-decision-making/Zeigarnik Effect: https://en.wikipedia.org/wiki/Zeigarnik_effectWe may have confused Zeigarnik with Ovsiankina: https://en.wikipedia.org/wiki/Ovsiankina_effectInnovation Tactics cards we mentioned:Language Market Fit: front | backSolve for Distribution: front | backHard Test Easy Life: front | backTime Machine: front | backGet your copy of Innovation Tactics: https://pipdecks.com/products/innovation-tactics Hosted on Acast. See acast.com/privacy for more information.

Dive into the intriguing world of emergence and its opposites, where the hosts explore complex strategies in business. They dissect philosophical ideas, contrasting ancient and modern views on complexity. The discussion highlights the pitfalls of oversimplifying problems and the limitations of traditional A/B testing. Learn how embracing complexity can enhance conversion strategies and why unconventional choices in design matter. This conversation is a rich blend of insights aimed at boosting your understanding of effective strategies.

Reaching the 100th milestone, the hosts reflect on their podcasting journey with humor and insight. They discuss the value of focusing on the creative process over the end goal, sharing personal anecdotes that highlight authenticity. Teamwork is celebrated as a key driver of quality content creation, illustrating how collaboration fosters unexpected results. They also tackle the complexities of language and the pitfalls of the word 'should,' encouraging deeper self-awareness in communication. Listeners are invited to engage as they celebrate this significant achievement.

We talk about signals. Specifically, how can you settle on success signals when your wider context is always changing? We talk about a small example: setting Pivot Triggers for our Multiverse Mapping course, while our context is always changing in terms of overall cashflow. When the runway is tight, we wish the course would hurry up and sell more, but how do we avoid over-reacting or putting all our eggs in one basket?We map that onto what happens in organisations when they need a new value stream to spool up quickly, how they can set unrealistic expectations, and how you can use something like Multiverse Mapping to figure out what's reasonable, and something like Pivot Triggers to help avoid sunk cost bias without having to be "the negative one".Linky goodness:J P Castlin's Strategy in PraxisGary's Economics – interview with Krishnan Guru MurthyIntro to Multiverse MappingMaster Multiverse MappingNotes on Chasm Crossing – a "better" version of the S-curve, because it shows the dip you'll feel in the early part of the curveSignals > Stories > OptionsEpisode 095: Enshittification Hosted on Acast. See acast.com/privacy for more information.

Procrastination can be a startup's silent assassin. The hosts tackle mental blindspots, sharing their own humorous experiences and insights. They introduce a time machine exercise to visualize failure and discuss the emotional hurdles founders face in engaging with their audience. The balance between market demands and personal authenticity is explored through dance teaching anecdotes. Ultimately, they emphasize the crucial need for early market conversations to prevent stagnation and foster personal and organizational growth.

A lovely, meandering conversation about the nature of success, the binds we often put ourselves in and more.Along the way, we touch on maverick musicians, maddening constraints, and McDonald's coffee.Linky Goodness:Henrik Karlsson's note: https://substack.com/@henrikkarlsson/note/c-95418840My note on his note: https://substack.com/profile/2368401-tom-kerwin/note/c-95543621Paul Millerd's Pathless Path: https://newsletter.pathlesspath.comNotes on an introduction to Christopher Alexander: https://www.edovanroyen.com/p/notes-of-ryan-singers-introduction-to-christopher-alexander Hosted on Acast. See acast.com/privacy for more information.

Explore the intriguing differences between multiverse and estuarine mapping as the hosts answer a listener's burning question. Delve into how individual perspectives shape organizational success and the role of storytelling in sharing insights. Discover the contrasting methodologies of these mapping techniques and their impact on strategic planning, risk management, and innovation. The conversation emphasizes personalized narratives for effective communication, alongside the importance of diverse user experiences in technology design. This insightful discussion is a treasure trove for those interested in modern mapping strategies.

Corissa and Tom talk through some examples of enshittification and the opportunities hidden within!Linky GoodnessCory Doctorow and EnshittificationAdam Mastroianni and Experimental History – and the article we were referencing a lotThe pile of sand and the edge of chaosDouglas Squirrel's Three Laws of AIHiut Denim – Do One Thing WellBen Mosior's Learn Wardley MappingInnovation Tactics card deck Hosted on Acast. See acast.com/privacy for more information.

Dive into the Honest Prioritisation Matrix, a fresh take on task management that mixes logic with emotional significance. Discover how the hosts turned their love for podcasting into a journey of growth and transparency. They discuss aligning business strategies with personal authenticity and treating mundane tasks as experiments to uncover hidden strengths. Plus, learn innovative goal-setting strategies that empower team members to propose projects based on their passions, boosting motivation and productivity. Tune in for insights that resonate!