Trigger Strategy
101: What's NOT emergent?
Apr 13, 2025
Dive into the intriguing world of emergence and its opposites, where the hosts explore complex strategies in business. They dissect philosophical ideas, contrasting ancient and modern views on complexity. The discussion highlights the pitfalls of oversimplifying problems and the limitations of traditional A/B testing. Learn how embracing complexity can enhance conversion strategies and why unconventional choices in design matter. This conversation is a rich blend of insights aimed at boosting your understanding of effective strategies.
33:42
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Quick takeaways
- The podcast emphasizes the importance of distinguishing between emergent and inherent behaviors in complex systems, particularly in the context of business strategy.
- It advocates for a broader approach to testing and design beyond traditional A/B testing, encouraging exploration of diverse solutions to uncover unexpected insights.
Deep dives
Understanding Emergence vs. Inherence
The concept of emergence refers to phenomena that arise from complex interactions and cannot be directly controlled or predicted. In contrast, something that is inherent is a fundamental part of a system and behaves predictably. For example, within a mechanical system like a car engine, each component, such as a spark plug, serves a specific function that is known and consistent when all parts work together. Inherent traits stand in stark contrast to emergent behaviors, which are influenced by multiple unpredictable factors.
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