099: Setting stable signals in a chaotic context

We talk about signals. Specifically, how can you settle on success signals when your wider context is always changing?

We talk about a small example: setting Pivot Triggers for our Multiverse Mapping course, while our context is always changing in terms of overall cashflow. When the runway is tight, we wish the course would hurry up and sell more, but how do we avoid over-reacting or putting all our eggs in one basket?

We map that onto what happens in organisations when they need a new value stream to spool up quickly, how they can set unrealistic expectations, and how you can use something like Multiverse Mapping to figure out what's reasonable, and something like Pivot Triggers to help avoid sunk cost bias without having to be "the negative one".

Linky goodness:

• J P Castlin's Strategy in Praxis
• Gary's Economics – interview with Krishnan Guru Murthy
• Intro to Multiverse Mapping
• Master Multiverse Mapping
• Notes on Chasm Crossing – a "better" version of the S-curve, because it shows the dip you'll feel in the early part of the curve
• Signals > Stories > Options
• Episode 095: Enshittification

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