Trigger Strategy cover image

Trigger Strategy

103: Competence, control, and consequences

May 10, 2025
35:13

You were hired to fix it. You did! Customers are happier. The company made millions. Your reward? They shut it all down.


We sit on a garden bench and talk about those times when you feel like you're being punished for doing your job well.


It turns out you can't mostly change a narrative with data. Your choices are power, influence, or acceptance.


We share real stories, reflect on past mistakes, and explore safer (?) ways to inspire change when truth-telling gets you sidelined. Along the way: multiverse mapping, toddler psychology, and why the best performing landing pages often don't stay live.


Books & Articles:

  • Stealing the Corner Office by Brendan Reid
  • Power: Why Some People Have It—and Others Don’t by Jeffrey Pfeffer
  • Why Design is Hard by Scott Berkun
  • Why Your Org Doesn’t Want Optimization to Succeed by Andrew Anderson
  • How to Win Friends and Influence People by Dale Carnegie
  • Ramit Sethi’s framing: “If someone is succeeding doing something that looks stupid… what do they know that I don’t?”

Frameworks & Tools:

Character References:

  • Wormtongue and Gandalf (Lord of the Rings) – models of influence



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