

098: Product Market Procrastination
Mar 3, 2025
Procrastination can be a startup's silent assassin. The hosts tackle mental blindspots, sharing their own humorous experiences and insights. They introduce a time machine exercise to visualize failure and discuss the emotional hurdles founders face in engaging with their audience. The balance between market demands and personal authenticity is explored through dance teaching anecdotes. Ultimately, they emphasize the crucial need for early market conversations to prevent stagnation and foster personal and organizational growth.
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Predicting Failure
- Founders often avoid testing their ideas for fear of failure.
- A "time machine" exercise can predict failure by revealing mental blind spots to failure.
Dorset Dance Classes
- Corissa and Tom share a story about teaching dance classes in Dorset.
- They initially struggled with class-market fit, teaching material that was either too difficult or too easy.
Product Market Procrastination
- Founders procrastinate by delaying market conversations, focusing on building.
- This reveals a fear of failure, as market feedback challenges their vision.