Procrastination can be a startup's silent assassin. The hosts tackle mental blindspots, sharing their own humorous experiences and insights. They introduce a time machine exercise to visualize failure and discuss the emotional hurdles founders face in engaging with their audience. The balance between market demands and personal authenticity is explored through dance teaching anecdotes. Ultimately, they emphasize the crucial need for early market conversations to prevent stagnation and foster personal and organizational growth.
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insights INSIGHT
Predicting Failure
Founders often avoid testing their ideas for fear of failure.
A "time machine" exercise can predict failure by revealing mental blind spots to failure.
question_answer ANECDOTE
Dorset Dance Classes
Corissa and Tom share a story about teaching dance classes in Dorset.
They initially struggled with class-market fit, teaching material that was either too difficult or too easy.
insights INSIGHT
Product Market Procrastination
Founders procrastinate by delaying market conversations, focusing on building.
This reveals a fear of failure, as market feedback challenges their vision.
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The Surprising Science of Belief, Opinion, and Persuasion
David McRaney
In 'How Minds Change,' David McRaney delves into the latest research from psychologists and neuroscientists to explain why people believe what they do and how those beliefs can change. The book examines various methods such as deep canvassing and social epistemology, and features stories of individuals who have dramatically changed their minds, including a former 9/11 conspiracy theorist and a member of the Westboro Baptist Church. McRaney emphasizes the importance of empathetic conversations over debates and provides practical advice on how to influence others by focusing on their personal experiences rather than presenting facts alone.
You are not so smart
Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
David McRaney
This book, based on David McRaney's popular blog, reveals how every decision, thought, and emotion comes with a story we tell ourselves, but often these stories are not true. It covers topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency, presenting them in a humorous and engaging way. The book celebrates our irrational, human behavior and highlights the various ways we deceive ourselves about how we perceive, interpret, and construct our world.
With one exercise, we can't predict whether your startup will succeed, but we can reliably predict if you're going to fail through procrastination.
In this episode, we talk about mental blindspots. Corissa and Tom rib each other about their own mental blindspots. And we discuss how to pronounce the word "satiety".
"It's more comfortable to fail when it's something you yourself have caused than when you fail at the hands of something that's outside your control." – Corissa
“Hmm, I dunno, do you have any solutions that involve me doing everything 100% exactly like I'm doing it right now, and getting better outcomes?” – from Experimental History's So you wanna de-bog yourself.
Can you detect any of these mental blindspots in yourself?
Can you stop the pendulum swinging? – where both ends of the pendulum swing encourage procrastination because they give you the illusion (or fact) of control and are comfortable to an MBA-worldview
Trigger Strategy is now Tentacles 
