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098: Product Market Procrastination

Trigger Strategy is now Tentacles

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Navigating Product Market Procrastination

This chapter explores the phenomenon of 'product market procrastination,' where entrepreneurs delay engaging with their target audience during product development. It highlights the emotional barriers founders face, the importance of early market conversations, and the risks of assuming market needs without validating them. The discussion further examines the balance required between taking action and overthinking, emphasizing how procrastination can hinder not just product success but also personal and organizational growth.

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