
Trigger Strategy is now Tentacles
We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentaclesWith over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Feb 4, 2025 • 38min
095: Enshittification
Corissa and Tom talk through some examples of enshittification and the opportunities hidden within!Linky GoodnessCory Doctorow and EnshittificationAdam Mastroianni and Experimental History – and the article we were referencing a lotThe pile of sand and the edge of chaosDouglas Squirrel's Three Laws of AIHiut Denim – Do One Thing WellBen Mosior's Learn Wardley MappingInnovation Tactics card deck Hosted on Acast. See acast.com/privacy for more information.

Jan 29, 2025 • 19min
094: Honest Prioritisation Matrix
Dive into the Honest Prioritisation Matrix, a fresh take on task management that mixes logic with emotional significance. Discover how the hosts turned their love for podcasting into a journey of growth and transparency. They discuss aligning business strategies with personal authenticity and treating mundane tasks as experiments to uncover hidden strengths. Plus, learn innovative goal-setting strategies that empower team members to propose projects based on their passions, boosting motivation and productivity. Tune in for insights that resonate!

Jan 23, 2025 • 36min
093: On being intentionally confused
“How wonderful that we have met with a paradox. Now we have some hope of making progress” – Niels BohrIn this episode, we answer a question from friend of the pod, Brian: "Have you discussed that bit about being intentionally confused before? I am intrigued."We talk about why you might want to trigger intentional confusion (aporia) and what the risks can be.And we talk about how to trigger intentional confusion by zooming in or out – to get more specific or more abstract. And also by collectively making predictions to generate error signals that we can't ignore.Linky GoodnessEpisode 088: Complex isn't the same as complicatedMaster Multiverse MappingSpecificity and the power to judge startup ideas - Liron ShapiraThree Future Frames by John V Willshire of Smithery“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” ― Eliel Saarinen Hosted on Acast. See acast.com/privacy for more information.

Jan 5, 2025 • 34min
092: Twenty Twenty (Meta) Four
Reflecting on a DIY decking disaster, the hosts draw insightful parallels to business adaptability for 2024. They discuss the importance of commitment, feedback, and market fit, highlighting how their audience shapes their content. A humorous exploration of balancing personal passions with market demands adds depth, while the introduction of multiverse mapping serves as a tool for navigating uncertainty and understanding success behaviors. Ultimately, embracing uniqueness and storytelling becomes a powerful metaphor for growth.

Dec 26, 2024 • 57min
091: Antifragile Prioritisation
A lot of tech companies have bought into the idea of Build > Measure > Learn.But the "Build" bit always takes longer than anyone's anticipating, so the "Measure" and the "Learn" get squeezed out.Even though many of the people working in that system aren't happy that they're building crap and would love to be measuring and learning.In this episode, we talk about using Multiverse Mapping to help you prioritise your work so you benefit from uncertainty instead of being blown up by it. With real world examples, references to angry Lebanese people, a detour through performance management and another celebrity monster, We get back to Antifragile Prioritisation at 23:10.At the beginning of any project, we know the least we'll ever know about this project. So we should assume that we're going to learn important things as we do the project. But you can't just wait until you know the answers, because you'll only learn them through doing the project.Expirere: you need either experience or experimentation.In brief: create a model for how you're going to succeed, break that down into a level of granularity where you can identify critical behaviours, identify where you're facing the most uncertainty, then probe there first. Sounds trickier than it is – if you use Multiverse Mapping it's quite simple.Uncertainty is not the same as risk – uncertainty is generative, so you'll often get new, exciting ideas by running into the uncertainty. AND you'll also reduce your risk.And then we kinda debate around how much of the process of Multiverse Mapping can be explicit vs implicit. You do need to create a record for accountability, but don't make the mistake of trying to write down everything. Like all processes that support emergence: it's not that everything will just happen by itself, it's that you make something explicit and you get a happy side effect of updating lots of your tacit (shared) understanding.And we talk about using your Multiverse Map to set Pivot Triggers, which enable you to talk more strategically with stakeholders.And so you won't be doing Build > Measure > Learn – you'll be doing all three at the same time.Finally, we talk about using Multiverse Maps at a higher level of granularity to help you decide between different strategies.Linky GoodnessMaster Mutliverse Mapping: https://triggerstrategy.com/multiverse-mappingSatirical Skin in the Game review: https://www.theguardian.com/books/2018/feb/25/skin-in-the-game-by-nassim-nicholas-taleb-digested-readOne of Luca Dellanna's introductions to antifragility: https://www.youtube.com/watch?v=MS1CqSfxF4oEstimating Complexity by Liz Keogh: https://lizkeogh.com/2013/07/21/estimating-complexity/Vaughn Tan's Generative Uncertainty: https://vaughntan.org/generative-uncertainty Hosted on Acast. See acast.com/privacy for more information.

Dec 20, 2024 • 30min
090: Should changing your mind mean changing your past work?
The discussion revolves around the dilemmas of evolving perspectives in content creation. They tackle the fine line between maintaining past works and reflecting personal growth. Themes include the responsibilities of authors versus readers and the emotional intricacies of public controversies. They also debate how to handle AI's impact on content quality. Ultimately, they emphasize the importance of recognizing imperfect beginnings while navigating the legacy of controversial figures, stressing the need for critical thinking in an ever-changing landscape.

10 snips
Dec 13, 2024 • 23min
089: The dance of feedback
Join a fascinating exploration of feedback dynamics in learning and collaboration. Discover the distinctions between constructive criticism and unhelpful advice, and learn how different motivations influence responses to feedback. The discussion touches on the challenges faced when adapting to new environments, like dance classes, and the importance of evaluating one's own skill level. Insights into navigating team dynamics and the emotional complexity of receiving feedback make for a thought-provoking conversation on personal growth and effective teaching.

10 snips
Dec 6, 2024 • 43min
088: Complex isn't the same as complicated
Explore the intriguing difference between complexity and complication through captivating metaphors like mayonnaise and iconic structures. Discover how real-world project management can become unpredictable and why understanding these nuances is vital. The conversation highlights Boeing's design challenges, emphasizing safety vs. cost. Learn strategies for effective problem-solving, collaboration, and bridging divides in high-stakes environments. The importance of assessing past experiences in tackling new complexities rounds out an insightful discussion.

Dec 3, 2024 • 24min
087: How big things get done (part 2)
More thoughts from How Big Things Get Done while on the way to brunch.(You'll need to have listened to part 1 for some of the references in here.)The fight between data and storiesJimi Hendrix's Electric Lady recording studioSounds obvious that you should think slow act fast, but most projects don't go like thatThe political utility of sunk cost biasTom dramatically underestimated how long it would take to make his Innovation Tactics Pip DeckRobert Caro dramatically underestimated how long it would take to write The Power BrokerInternal forecasting vs Reference Class Forecasting, and the problem of uniqueness biasForecasting and iterating a solo jazz dance workshop ... based on Ashtanga yogaMaster Multiverse Mapping and fighting the Inherent Bigness of Ideas by asking, "how could we deliver the value to one person, right now?"Forecasting example: how long will kitchen remodelling take?Linky GoodnessHow Big Things Get Done by Bent Flyvbjerg: https://sites.prh.com/how-big-things-get-done-bookInnovation Tactics by Tom Kerwin: https://pipdecks.com/products/innovation-tacticsThe Power Broker by Robert Caro: https://www.robertcaro.org/the-power-brokerLindy Hop classes – https://swingshiftlindyhop.com/Master Multiverse Mapping Course: https://triggerstrategy.com/multiverse-mappingThe Inherent Bigness of Ideas: https://shows.acast.com/triggerstrategy/episodes/065-the-inherent-bigness-of-ideasTrigger Strategy Group: https://triggerstrategy.com Hosted on Acast. See acast.com/privacy for more information.

Dec 1, 2024 • 16min
086: How big things get done (part 1)
Tom finally read this book about mega projects and was surprised to find how relevant it was to the kind of work we do.Including: stories of the Bilbao Guggenheim vs Sydney Opera Housea reference to Bernard's Watchcontrasting processes for "think slow build fast"Pixar PlanningSnowflake Method and UnfoldingLinks with Multiverse MappingLinky goodnessHow Big Things Get Done by Bent Flyvbjerg: https://sites.prh.com/how-big-things-get-done-bookMaster Multiverse Mapping Course: https://triggerstrategy.com/multiverse-mapping Hosted on Acast. See acast.com/privacy for more information.