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018: a blustery annotated reading - A/B testing ain’t for settling your disagreements

Trigger Strategy is now Tentacles

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Emphasizing the importance of knowing what you don't want to be

This chapter emphasizes the benefits of identifying what you don't want to be or do, making it easier for a team to align on goals. It also warns against being too specific with goals, considering the subconscious goals team members may have.

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