Setting Aspirations and Boundaries in Business Strategies

Warning: we lost the little foam hat off the microphone, and this makes wind noise much more audible than usual. If you can cope with the audio, you’ll hear Tom read out an article from 2017 that he no longer fully agrees with. We dive into several related topics around the know-ability of future outcomes, the prevalence of Underpants Gnomes, and our past experiences trying to make stuff better without really understanding what we were doing. What still holds up What’s different now? If you’d like to read along (and see the picture of the digger) here’s the link: https://tomkerwin.substack.com/p/a-b-testing-aint-for-settling-your-disagreements-3653285a4377

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