Trigger Strategy
021: The perils of “should”
Jan 31, 2024
Explore the hidden dangers of using 'should' in personal and professional contexts. Discover how societal norms shape our expectations and influence decision-making. Delve into the Story Brand framework and the hero's journey to enhance marketing narratives with a customer focus. Unpack the complexities of team dynamics and how reframing 'should' can improve collaboration in Agile environments. From feelings of inadequacy to moral dilemmas, this discussion reveals the impact of pressures that can stifle individual fulfillment.
21:26
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Quick takeaways
- The Story Brand framework by Donald Miller encourages businesses to focus on customer needs, transforming marketing through a narrative approach.
- Recognizing the influence of 'should' can help reduce conflict and foster collaboration in both personal and professional settings.
Deep dives
The Story Brand Framework
The Story Brand framework, developed by Donald Miller, utilizes the hero's journey narrative structure to reshape marketing messages by focusing on the customer rather than the business itself. This framework helps businesses articulate their value by encouraging them to distill their messaging based on customer needs, wants, and the problems their products solve. It emphasizes the transition a customer undergoes from confronting a problem to achieving a significant transformation with the brand's assistance. For instance, practical problems, like filing a tax return or maintaining a garden, tie into more profound emotional struggles, which makes this framework invaluable for marketers aiming to connect genuinely with their audience.
