Trigger Strategy is now Tentacles 021: The perils of “should”
Jan 31, 2024
Explore the hidden dangers of using 'should' in personal and professional contexts. Discover how societal norms shape our expectations and influence decision-making. Delve into the Story Brand framework and the hero's journey to enhance marketing narratives with a customer focus. Unpack the complexities of team dynamics and how reframing 'should' can improve collaboration in Agile environments. From feelings of inadequacy to moral dilemmas, this discussion reveals the impact of pressures that can stifle individual fulfillment.
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StoryBrand Framework
- Donald Miller's StoryBrand framework, popular in marketing, structures messaging around the hero's journey.
- Many websites adopted this framework, making it easy to recognize its pattern.
Philosophical Problem Layer
- The StoryBrand framework emphasizes a "philosophical problem" layer, appealing to customers' values.
- This layer, while effective, can be problematic due to its "should" based nature.
Spot the Should
- Notice when "should" appears in your thinking.
- Question if it's a true "should" or a personal preference.
