Trigger Strategy cover image

021: The perils of “should”

Trigger Strategy

00:00

Intro

This chapter delves into the role of 'should' in strategic thinking and sense-making while introducing the Story Brand framework for effective marketing. The hosts emphasize the significance of grasping customer perspectives to enhance storytelling and communication.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app