Trigger Strategy
022: Disconfirmation Bias - do this innovation tactic live with us in under 15 minutes
Feb 1, 2024
Explore the significance of embracing failure in innovation, challenge uncomfortable ideas, investigate innovative strategies with examples like a robot laundry folder and an AI calendar optimizer, and examine challenges in app development based on user feedback.
14:11
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Innovators should confront the possibility of failure to refine concepts effectively.
- Identifying potential failure indicators early on can guide strategy pivots and prevent wasted investments.
Deep dives
Understanding Dis Confirmation Bias in Innovation
Dis Confirmation Bias card challenges innovators to embrace the possibility of failure to better assess the viability of their ideas. By acknowledging that not all innovations will succeed, creators can focus on proving their ideas wrong to refine their concepts effectively. The card urges innovators to confront the reality that customers may not perceive the value of a product, leading to insights that can guide them towards more successful ideas.
