The Revenue Formula

The surprising shutdown of Growblocks prompts a deep dive into the lessons learned. The discussion reveals the challenges of finding product-market fit and the importance of internal buy-in from revenue operations. Insights into utilizing organizational champions and navigating market shifts—especially with AI's influence—are crucial takeaways. The speakers delve into the balance between consulting and product focus while emphasizing brand trust and effective outbound strategies. Their commitment to continue engaging with listeners is clear, alongside exciting plans for future ventures.

Need to be more efficient in your GTM? Then it's time to get serious about your burn rate.In this episode, Mikkel and Toni break down some tactics you can start now to get your finances in line.(00:00) - Introduction (02:42) - Reducing Burn (09:02) - Mastering Payment Terms for Cashflow (12:07) - Strategic Pay Raises and Salary Bands (14:32) - Effective Use of SPIFFs (16:31) - Navigating Budget Challenges in Recruitment (18:47) - Optimizing Sales Commissions and Performance (23:12) - Balancing Owned, Earned, and Paid Marketing Channels (27:28) - Reevaluating Tool Investments for Cost Efficiency ***Connect with us🔔 LinkedIn: Toni / Mikkel✉️ Newsletter: https://www.revletter.io/📺 Watch: https://www.youtube.com/@growblocks💬 Contact: podcast@growblocks.com

Between bad leaver clauses, dilution and liquidation preferences, we're willing to bet most folks out there don't understand their warrants. And who can blame them?In this episode, we break down the complexities of warrants in compensation packages and answer the question: Are they worth it? Or are they just a scam?(00:00) - Introduction (02:13) - Understanding Warrants: A Potential Scam? (04:22) - Warrants as Compensation: Myths and Realities (12:33) - The Complexities of Dilution and Liquidation Preference (20:14) - Negotiation Strategies and Secondary Markets (24:56) - Conclusion and Final Thoughts ***Connect with us🔔 LinkedIn: Toni / Mikkel✉️ Newsletter: https://www.revletter.io/📺 Watch: https://www.youtube.com/@growblocks💬 Contact: podcast@growblocks.com

Joining the discussion is Eddie Reynolds, a SaaS sales expert specializing in go-to-market strategies for scaling businesses. He reveals seven common pitfalls companies encounter while growing, including the misalignment between sales and marketing and challenges in lead routing. Eddie stresses the importance of strong revenue leadership for success. The podcast also dives into the intricacies of outbound sales amidst economic pressures, the significance of accurate sales forecasting, and the necessity of clean data for effective decision-making.

Do you recognize this in yourself or someone else: You're working hard. More than what's required. You're rxtremely busy, but at the end of the week, you're just not sure what you actually got done.Yes, that really hurts. And eventually, you'll burn out. The solution? Getting productive as F...(00:00) - Introduction (02:29) - Stress, burnout and productivity (08:06) - Keeping an inventory (08:26) - Waiting for list (10:54) - Fixing sleep with a list (12:00) - A not to do list & the endless backlog (14:47) - Weekly updates (17:58) - Context Switching (22:42) - Interruption (25:52) - Take control of your calendar ***Connect with us🔔 LinkedIn: Toni / Mikkel✉️ Newsletter: https://www.revletter.io/📺 Watch: https://www.youtube.com/@growblocks💬 Contact: podcast@growblocks.com

Starting a new job can be daunting, but there are essential steps to ensure success. Pre-start research is crucial for understanding the company culture and metrics. Building strong relationships with your team sets the stage for collaboration. Quick wins can demonstrate your value early on, while strategic onboarding helps you navigate workplace dynamics effectively. Emphasizing clear expectations and aligning with organizational goals is key to impactful contributions from day one.

The conversation reveals a troubling trend: tech employees often change jobs every few years. Generational attitudes towards work play a significant role in this phenomenon. Short tenure brings high acquisition costs and challenges in onboarding new hires, ultimately affecting company performance. The discussion emphasizes the need for strategies that improve employee retention. By analyzing churn and fostering a supportive environment, tech companies can work towards creating stable and engaged teams.

Collin Cadmus, an expert in building successful sales teams, shares his insights on crafting and replicating stellar sales forces. He discusses the crucial interplay between product quality and sales success. Cadmus emphasizes the importance of setting attainable quotas and incentivizing high performance. He also highlights strategies for scaling sales teams efficiently and aligning sales goals with financial stakeholders. A humorous biking anecdote serves as a metaphor for mastering challenges in both sales and personal growth.

The discussion kicks off with amusing hunting anecdotes, leading to deeper insights on merging inbound and outbound marketing. The hosts debate the intricacies of lead attribution and the importance of seamless collaboration between sales and marketing teams. They explore innovative strategies for demand generation and the evolution of lead scoring. Finally, they emphasize the necessity of unified goals and strong leadership to bridge the gap between teams, enhancing overall marketing success.

That's not the number I have. How did you calculate it? What field did you use!!?. Data promises amazing insights and great decision making.But more often than not, we tend to not trust the data. That's why we talk about data trust with Lindsay.(00:00) - Introduction (02:24) - Data Trust Issues (03:56) - Common Data Quality Problems (11:27) - Impact of Data Issues on Business (14:57) - Manual Data Correction Challenges (19:46) - Analyzing Opportunity Age in Salesforce (21:10) - Handling Imperfections in Data (22:32) - Outlier Management with Advanced Technology (25:10) - Building Trust in Forecast Numbers (27:45) - Creating a Common Language Across Departments (38:51) - Eliminating Friction in Go-to-Market Teams (41:44) - The Future of Data Trust and Technology ***Connect with us🔔 LinkedIn: Toni / Mikkel✉️ Newsletter: https://www.revletter.io/📺 Watch: https://www.youtube.com/@growblocks💬 Contact: podcast@growblocks.com