The Revenue Formula How to build & replicate stellar sales teams (With Collin Cadmus)
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Sep 12, 2024 
Collin Cadmus, an expert in building successful sales teams, shares his insights on crafting and replicating stellar sales forces. He discusses the crucial interplay between product quality and sales success. Cadmus emphasizes the importance of setting attainable quotas and incentivizing high performance. He also highlights strategies for scaling sales teams efficiently and aligning sales goals with financial stakeholders. A humorous biking anecdote serves as a metaphor for mastering challenges in both sales and personal growth.
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Mountain Bike Crash As A Sales Metaphor
- Michael described a mountain biking crash to illustrate sudden execution failure.
- Collin used the story to liken rainy downhill crashes to CROs getting fired when execution fails.
Product Quality Drives Sales Success
- Product quality is the single overlooked driver of B2B SaaS sales success.
- Great products make sales easier and scale naturally when paired with skilled sellers.
Validate Product Claims Through Multiple Sources
- Talk to customers, current sellers, and former employees before joining a sales team.
- Use multiple candid sources and try the product yourself to validate claims.