The Revenue Formula Is it time to merge inbound and outbound?
Sep 10, 2024
The discussion kicks off with amusing hunting anecdotes, leading to deeper insights on merging inbound and outbound marketing. The hosts debate the intricacies of lead attribution and the importance of seamless collaboration between sales and marketing teams. They explore innovative strategies for demand generation and the evolution of lead scoring. Finally, they emphasize the necessity of unified goals and strong leadership to bridge the gap between teams, enhancing overall marketing success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Integrating Inbound and Outbound Sales Strategies
01:52 • 15min
Navigating the Tension Between Collaboration and Accountability
17:06 • 2min
Redefining Lead Scoring and Collaboration in Marketing
19:13 • 2min
Bridging Sales and Marketing
21:05 • 5min
Unifying Inbound and Outbound Marketing
25:52 • 4min