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2min chapter
Is it time to merge inbound and outbound?
The Revenue Formula
Redefining Lead Scoring and Collaboration in Marketing
This chapter explores the integration of outbound and inbound marketing strategies in SaaS, highlighting the shift away from traditional lead scoring methods. The discussion emphasizes the need for collaboration and feedback from Sales Development Representatives to enhance lead selection and resource allocation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode