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5min chapter
Is it time to merge inbound and outbound?
The Revenue Formula
Bridging Sales and Marketing
This chapter explores the critical dynamics between sales and marketing teams, advocating for a unified leadership approach to enhance collaboration and accountability. By emphasizing the need for strong marketing leadership and clear metrics, it highlights the importance of aligning strategies for effective demand creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode