Is it time to merge inbound and outbound?
The Revenue Formula
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Integrating Inbound and Outbound Sales Strategies
This chapter explores the complexities of merging inbound and outbound sales efforts, highlighting the challenges of lead attribution and team dynamics. It emphasizes the importance of collaboration between sales and marketing teams to enhance accountability and streamline processes. The discussion includes strategies for effective demand generation and the need for clear communication in managing opportunities and resources.
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