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The Revenue Formula

Toni Hohlbein & Raul Porojan
This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Top mentioned books

Here are the most frequently recommended books on The Revenue Formula podcast:
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#1 Mentioned in 1 episodes

Crossing the Chasm

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Geoffrey Moore
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#2 Mentioned in 1 episodes

Moneyball

The Art of Winning an Unfair Game
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Michael Lewis
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#3 Mentioned in 1 episodes

Clay

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David Almond
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#4 Mentioned in 1 episodes

Hacking growth

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Sean Ellis
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