#17829
Mentioned in 2 episodes

Winning by Design

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Book •
Author
Marco Verge
Author
Aaron Ross

Mentioned by

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 Kenny Lee
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 Guillaume Jacquet
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 Koen Stam

Mentioned in 2 episodes

Mentioned by
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Kenny Lee
 as a reference for a bow tie or double funnel approach to the entire customer lifecycle.
11 snips
Episode 143: From PMM to GTM Engineer: Breaking Silos & Owning Revenue
Mentioned by
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Guillaume Jacquet
 as an influence when explaining the mindset of system building for growth.
How Not To Die During The $1M to $10M Journey | Why Specialization Beats Founder Magic | Why Hiring Carbon Copies of Yourself Cannot Work | Why Pipeline Generation Solves Everything | Guillaume Jacquet, CEO & Co-Founder, Vasco
Mentioned by
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Koen Stam
 when referring to the revenue factory and production lines concept.
For 2026, Don’t do more - Do better (w/ Koen Stam from Personio)

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