Koen Stam
Senior revenue leader at Personio with experience scaling GTM motion across European markets; focuses on ICP definition, execution, and operationalizing processes to drive predictable growth.
Best podcasts with Koen Stam
Ranked by the Snipd community
18 snips
Nov 4, 2025 • 50min
Why most AI in your GTM is BS
Koen Stam, a senior sales leader at Personio and the mind behind GTMOS, dives into the reality of AI in sales. He argues that much of the AI hype is misplaced, particularly with AI SDRs and automated outreach. The discussion emphasizes the need for solid context and data quality for AI to be effective. Koen shares practical applications of AI for research, call prep, and churn prediction, highlighting that true success comes from augmenting human insights, not replacing them with automated solutions.
Nov 18, 2025 • 52min
For 2026, Don’t do more - Do better (w/ Koen Stam from Personio)
In this engaging discussion, Koen Stam, a senior revenue leader at Personio, emphasizes the importance of refining existing strategies rather than adding complexity for growth. He and host Toni Holbein dissect the pitfalls of the 'layer cake' approach, advocating for a focus on Ideal Customer Profile (ICP) and data-driven decisions. They discuss how to enable buyers with effective resources and the necessity of documenting processes to maintain business continuity. Koen stresses that doing less but executing better can yield significant long-term success.
