The GTM Pack Show Episode 143: From PMM to GTM Engineer: Breaking Silos & Owning Revenue
11 snips
Sep 5, 2025 Kenny Lee, a veteran product marketer and demand gen leader with stints at Adobe and Twitter, discusses the critical need for alignment between sales, marketing, and product teams. He dives into the causes of sales-marketing misalignment and offers a unified revenue model as a solution. Kenny emphasizes the pivotal role of product marketing in driving revenue and trust among teams. He also shares insights on AI's transformative role in sales enablement and provides valuable career advice for aspiring marketers eager to thrive in the evolving landscape.
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Episode notes
From Field Marketer To Strategic PMM
- Kenny moved from field marketing in Canada to product marketing at Adobe to learn foundational GTM skills.
- He likens marketing to urban planning: balancing components to grow a business.
Silos Undermine Marketing Impact
- Marketing often operates in functional silos like content, email, and field teams that don't connect.
- Mapping activity to a shared strategy (e.g., customer journey) multiplies outcomes beyond isolated efforts.
Earn Trust To Make Change Stick
- Drive change by building trust across teams before imposing new processes.
- Phrase recommendations in the CEO's trust language and solve immediate fires while opening strategic doors.
