Bridging the Gap: Sales and Marketing Alignment

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Kenny Lee - veteran product marketer and demand gen leader (ex-Adobe, Twitter, Seismic) - to break down what “great GTM” really looks like when sales, marketing, and product truly work as one.

They dive into:

• Why sales–marketing misalignment happens (and how to fix it with one revenue model)

• Building a revenue operating system: stage gates, feedback loops, and shared metrics

• The real charter of Product Marketing (beyond decks): owning the problem and the business

• Founding PMM vs. growth PMM: the rise of the “PMM × Demand Gen” unicorn

• Practical change management: creating trust so teams can actually adopt new processes

• Sales enablement lessons from Seismic: meeting sellers where they work

• How AI is reshaping enablement and GTM engineering (Clay, Unified data, agents, and more)

• Career advice for up-and-coming PMMs and growth marketers looking to level up

If you’re in B2B product marketing, sales, or GTM leadership, this is a practical playbook for aligning teams, sharpening your motion, and driving revenue with fewer silos.

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