Lessons from Shutting Down Growblocks

The decision to shut down Growblocks stemmed from the realization that the company struggled to achieve the desired product market fit and scale. Despite initial optimism surrounding the potential growth of revenue operations, it became evident that the market was not fully ready to embrace this new role with the necessary budgetary authority. Even with a small customer base that valued the product, the challenge arose in getting these champions within organizations to advocate effectively for purchases, often finding themselves unable to navigate internal processes. This lack of alignment between the product offerings and the actual market readiness highlighted important lessons about the significance of timing and understanding customer dynamics.