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The Revenue Formula

Latest episodes

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Oct 26, 2023 • 40min

The path to VP RevOps (with Sowmya Srinivasan, VP of RevOps at HubSpot)

What does the path to VP look like? What's the mindset, how do you impact the business - and what does strategy even look like?We talked with Sowmya about her experience becoming a VP of Revenue Operations.(00:00) - Introduction (02:55) - Sowmya's RevOps journey (06:52) - What does it mean to have strategy in the title? (09:09) - Unnoticed opportunities (15:18) - The advantage of experience (17:32) - Commercial or business background? (21:52) - So how do you become strategic? (27:04) - How do you go beyond tools? (35:40) - A growth mindset
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Oct 24, 2023 • 35min

9 ways to build a moat

The most durable companies have built a strong moat around their business.While many things can be copied, we dive into some of the things that aren't so easy to copy - giving you a competitive advantage.(00:00) - Introduction (03:45) - 1: Lock-in (06:10) - 2: Complex implementation (08:46) - 3: Integrations (11:52) - 4: Increased usage (17:04) - 5: Ecosystem (20:51) - 6: Enterprise (25:36) - 7: Brand (28:08) - 8: Multiyear (30:46) - 9: Economic moat
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Oct 19, 2023 • 47min

Why you need a plan you can beat (with Dave Kellogg, EIR at Balderton Capital)

We grilled Dave Kellogg on planning in this episode.We get into why you shouldn't get any surprises, why you need a plan you can beat - and how to approach building a solid plan for next year.(00:00) - Introduction (04:15) - What sets great team apart right now (06:03) - Are you up to par? (10:02) - What can we learn from the dot com bust? (15:32) - What's a good number? (18:38) - Why you need to raise on an aggresive plan (22:10) - Planning requires discipline (27:04) - Assumptions (32:41) - Getting ahead of plan (34:12) - RevOps as the partner (39:09) - Allocating resources (44:07) - From plan to execution You can find Dave's blog here.
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Oct 17, 2023 • 29min

4 Sales excuses to watch out for

Today we walk through the top 4 excuses Toni has heard (and used) when hitting target gets difficult.While some are BS, a few actually reveal important insight.Today we get into 👇(00:00) - Introduction (01:50) - They're just lazy (10:09) - These opportunities are terrible... (16:31) - These inbounds... (20:56) - Just give me this one thing
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Oct 12, 2023 • 42min

How to build RevOps for hypergrowth (with Sean Lane, Founding Partner, Minot Light Consulting)

From employee #75 to helping Drift become an over $1B valuation company, Sean Lane knows a thing or two about hypergrowth.In this episode, we talk to Sean about his RevOps journey and how to create a strategic team in fast-growing companies. Don't forget to listen to Operations with Sean Lane and check out his new company Minot Light Consulting.(00:00) - Introduction (00:42) - Meet Sean (01:30) - How Sean got into RevOps (07:09) - Expectations and misconceptions of RevOps (09:41) - What does "Strategic" RevOps actually mean? (15:59) - The fiscal year flip (26:07) - Planning is hard (33:22) - What does a high-growth RevOps team look like? (36:06) - Talking with your peers (41:52) - Wrapping up
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Oct 10, 2023 • 30min

Don't use benchmarks like this

Benchmarks are generally speaking not really helpful. And unfortunately, many are using them the wrong way - causing a lot of problems.That's why we discussed benchmarks - and when it does make sense to use them (and how)(00:00) - Introduction (04:01) - Benchmarking (06:40) - Misled by benchmark (11:51) - People ratios (16:40) - Pipeline coverage (20:13) - Same metrics, different meaning (22:25) - The only good thing
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Oct 5, 2023 • 50min

Cultivating an efficient GTM engine (with Sam Jacobs, Founder & CEO of Pavilion)

How do you cultivate an efficient GTM engine? And what has Sam learned from building Pavilion and the community?In the episode, we get into:(00:00) - Introduction (05:48) - Culture and challenges (09:40) - The curated signs of an efficient gtm engine (16:29) - AEs = more revenue? (19:42) - Why sales gets all the love (24:28) - Alignment (30:48) - Free money created bad behaviour (32:32) - Going broad vs specific (TAM) You can check out GTM23 here and Pavilion here.
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Oct 3, 2023 • 29min

Buy software like this

Software is bad. It makes RevOps look like system admins. But also, software is also good. In fact, it's very much needed.That's why we decided to cover how to approach buying software. In the episode, we cover:(00:00) - Introduction (02:51) - Buying software (04:40) - Text book purchase (10:30) - The wrong way to do it (11:10) - Forcing function (20:15) - Making the deal
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Sep 28, 2023 • 43min

Do this to lift sales performance (with Chris Orlob, CEO at pclub.io)

What can you really do to lift the performance of your sales team? That's exactly what we discussed with Chris Orlob, who was part of taking Gong from $200K to $200M in ARR.In the episode, we get into:(00:00) - Introduction (02:44) - Why quota attainment is down (06:06) - Why sales takes longer today (08:32) - How do you solve the problem? (10:48) - What does good look like? (12:56) - Discovery: Understanding the need behind the need (17:48) - Mutual action plan (20:00) - Understanding intent (25:37) - Dealing with finance and other stakholders (30:39) - Making the case (34:53) - Quota - raise or decrease? (39:23) - Q5 deals References:Matt Green on quota attainmentJacco van der Kooij on Solving underperformanceAnd of course pclub.io
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Sep 26, 2023 • 29min

The Biggest blindspot of revenue operators

There's a big blindspot in commercial teams. And it'll limit your ability to grow - it's your product.Here's what we got into 👇(00:00) - Introduction (01:08) - Product market fit (05:19) - The blind spot (07:59) - Why it matters (09:38) - The first question: Do I have product market fit? (15:01) - Talking with authority (16:38) - Product limited (19:04) - When PMF is moving (23:27) - Changing your own perception (25:32) - Look with innocent eyes

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