Even in good times, you're slowly falling out of PMF. Inspired by Jason Lemkin, we dive into the signs you need to watch out for, to avoid losing product-market fit.

Sure, you might have been hired after PMF was achieved - but it's still your problem, especially if you're in the go-to-market team.

In the episode, we get into:

(00:00) - TRF - 088 - 4 signs pmf is gone
(02:38) - Not just a founder issue
(06:09) - 1: Easy gets redefined
(12:00) - 2: The problem is gone
(17:08) - 3: Buyer behaviour change
(24:07) - 4: Willingness to pay

Shoutout to John Rougeux who captured the quote from Jason.

4 signs you're losing product-market fit