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The Revenue Formula
100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)
Feb 22, 2024
42:32
How does a company scale after raising funds? And what changes are necessary to maintain a stellar go-to-market?
That and much more we discussed with Catie Ivey, CRO at Walnut.
- (00:00) - Introduction
- (00:48) - Meet Catie
- (05:05) - The setup
- (10:03) - Finding GTM fit
- (15:38) - Scaling outbound
- (18:07) - The rituals
- (27:43) - The culture of problem solving
- (30:54) - When you don't own marketing
- (33:04) - A different sales process
- (37:31) - Spending resources purposefully
***
This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.
That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.
***
CONNECT
Connect with us
✉️ Email: podcast@growblocks.com
📺 Watch: https://www.youtube.com/@growblocks
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode