

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Dec 12, 2023 • 1h
Improving the Fan Experience: A Data-Driven Approach - Jacob Rosen, Memphis Grizzlies
In this Sports Geek interview with Sean Callanan, Jacob Rosen from the Memphis Grizzlies discusses improving the fan experience, utilising AI and technology, and promoting a fan-centric approach through data analytics. Show notes - https://sportsgeekhq.com/podcast/jacob-rosen-memphis-grizzlies/

Dec 5, 2023 • 51min
Unleashing Creativity to Drive Fandom - Jennifer van Dijk, SUPERPLASTIC
In this Sports Geek interview with Sean Callanan, Jennifer van Dijk from SUPERPLASTIC shared insights on the importance of creativity, customising collaborations, and using data to understand audience preferences across sports, art & entertainment. Show notes - https://sportsgeekhq.com/podcast/jennifer-van-dijk-superplastic/

Nov 28, 2023 • 58min
Networking can be your superpower - Reuben Williams, SportsGrad
In this Sports Geek interview with Sean Callanan, Reuben Williams from Sports Grad shares insights on how to break into the sports industry, the significance of networking and community, and the development of Sports Grad as a platform for connecting professionals in the sports business. Show notes - https://sportsgeekhq.com/podcast/reuben-williams-sportsgrad/

Nov 14, 2023 • 49min
Only The Bold - Dan Butterly, The Big West
In this Sports Geek interview, Dan Butterly, Commissioner for The Big West, discusses the importance of parity in college sports, the impact of NIL on NCAA sports and ensuring the best experience for Big West student-athletes. Show notes - https://sportsgeekhq.com/podcast/dan-butterly-the-big-west/

Nov 8, 2023 • 1h 1min
Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks
G.M. Ciallella from Anaheim Ducks discusses advertising strategies, testing new platforms, and driving revenue through digital marketing. They explore the transition from traditional to digital marketing, the challenges of choosing platforms, collaborating with different teams, and the importance of revenue focus in building a team's capacity. They also share their love for attending sports events and exploring unique food offerings, as well as the impact of advertising platforms and recommendations for unique sports content.

Oct 31, 2023 • 54min
Creating Memorable Fan Experiences - Lewis O'Flynn, MCC
Lewis O'Flynn, an expert in sponsorship, discusses creating immersive fan experiences and advancing stadium technology. They also explore the decline of Twitter engagement in sports conversations and the success of utilizing LinkedIn for event promotion. The chapter highlights the evolution of stadiums in social media, focusing on Instagram's role in inspiring fans and providing event information.

Oct 24, 2023 • 56min
Growing the game for all - Dean Bosnich, NRL
In this Sports Geek interview, Dean Bosnich from NRL chats about player development, why kids shouldn’t specialise in sports, and the importance of providing opportunities for all levels of rugby league participation. Show notes - https://sportsgeekhq.com/podcast/dean-bosnich-national-rugby-league/

Oct 18, 2023 • 48min
Creating a Club that truly matters - Stu Taggart, Illawarra Hawks
CEO of the Illawarra Hawks, Stu Taggart, discusses the NBL's progress, connecting with the Illawarra community, and growing the fanbase. They also talk about food memories, staying updated through news apps, influential people in mental health, and engaging with the Hawks on various platforms. Tips for building social media presence are shared.

Oct 10, 2023 • 41min
Beyond Greatness – Jane Fernandez, FIFA Women’s World Cup 2023
In the 350th Sports Geek episode, Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, the amazing Matildas’ run and the initiatives focused on sustainability, women's sport, and grassroots development. Show notes - https://sportsgeekhq.com/podcast/jane-fernandez-fifa-womens-world-cup-2023

Oct 3, 2023 • 43min
Creating a Festival of Basketball at the World Cup - Cahyadi Wanda, Mahaka Sports
Cahyadi Wanda from Mahaka Sports discusses the challenges and successes of hosting the FIBA Basketball World Cup 2023, including last-minute ticket sales, media coverage, engaging fan experiences, inspiring young people, and basketball's legacy and future growth in Indonesia. Show notes - https://sportsgeekhq.com/podcast/cahyadi-wanda-mahaka-sports/