
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Jun 9, 2023 • 40min
SponsorCX - Optimise relationships to increase sponsorship revenue - Sports Geek Amplify
In this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX

5 snips
Jun 9, 2023 • 48min
SeatGeek - Disrupting ticketing by putting the fans first - Sports Geek Amplify
In this Sports Geek Amplify episode, Jeff Ianello, Chief Head of Sales North America, talks about SeatGeek's commitment to enhancing the fan experience through innovative ticketing technology solutions. For more details - SportsGeekAmplify.com/SeatGeek

Jun 9, 2023 • 32min
Extenet - How Private Wireless Networks can unlock options for your venue - Sports Geek Amplify
In this Sports Geek Amplify episode, Jeff Alexander, SVP Field Operations at Extenet, explains how private wireless networks can help sports stadiums meet the growing technology demands. To learn more, visit SportsGeekAmplify.com/Extenet

Jun 9, 2023 • 48min
Trajektory - Unlock the untapped potential of your sponsorship assets - Sports Geek Amplify
In this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory

Jun 6, 2023 • 1h 1min
Quality Over Quantity: Why It Matters - Dan Marrazza, Pro Football Hall of Fame
In this episode of the Sports Geek, Dan Marrazza, Director of Digital Strategy from the Pro Football Hall discusses about digital strategy, the importance of quality over quantity in content, and the rise of TikTok. A great listen for sports industry professionals looking to stay current and adapt to changing platforms and trends. Show notes - https://sportsgeekhq.com/podcast/dan-marrazza-pro-football-hall-of-fame/

May 30, 2023 • 56min
Reaching tech-setters and rewriting the rules - Ari Mark, The Drone Racing League
In this episode of the Sports Geek, Ari Mark, the SVP Head of Partnership Development for the Drone Racing League, discusses the unique audience of “tech-setters” and how DRL differs from NBA & NFL with the creative sponsorship flexibility across their events, digital platforms and gaming platforms. Show notes - https://sportsgeekhq.com/podcast/ari-mark-the-drone-racing-league/

May 16, 2023 • 58min
Driving growth: New Zealand Football's bright future - Andrew Pragnell
Andrew Pragnell, CEO of New Zealand Football discusses the process of bidding for and securing the Women's World Cup, the importance of understanding the sports ecosystem at all levels, and the role of national sporting bodies in different parts of the world on this Sports Geek interview with Sean Callanan. A great listen for sports administrators at all levels. Show notes - https://sportsgeekhq.com/podcast/andrew-pragnell-new-zealand-football/

May 2, 2023 • 52min
Mentorship and Growth Mindset in Sports Tech – Marilou McFarlane, Women in Sports Tech
Marilou McFarlane discusses innovation in sports tech and the importance of mentorship and a growth mindset. She highlights the importance of diversity for sports and how WiST empowers transformative growth opportunities for women and employers from the classroom to the boardroom at the intersection of sports, technology and innovation. Show notes - https://sportsgeekhq.com/podcast/marilou-mcfarlane-women-in-sports-tech

Apr 24, 2023 • 1h 10min
From Rugby to Record-Keeping – Pete Fairbairn, Queensland Reds
QRU’s Pete Fairbairn discusses his journey into sports, his early career in PR, and his roles across rugby in Australia. They also cover Super Rugby in Australia, the importance of reaching out to a younger audience, and the use of podcasts to provide educational content. Pete emphasises the need to create a great fan experience and reach out to both traditional and new fans. Show notes - https://sportsgeekhq.com/podcast/pete-fairbairn-queensland-reds/

Apr 18, 2023 • 54min
Nottingham Forest Taking on Premier League - Jamie King, Nottingham Forest FC
Jamie King, Marketing Director at Nottingham Forest FC discusses his current role at Nottingham Forest FC, where he is focused on digital transformation and lifting digital results on the big stage. Additionally, he chats about his experience with the NFL and how he worked to develop a fan base for the NFL in the UK. Show notes - https://sportsgeekhq.com/podcast/jamie-king-nottingham-forest-fc