
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Aug 15, 2023 • 56min
From Pro12 to URC: The Evolution of United Rugby Championship with Martin Anayi
Martin Anayi from United Rugby Championship chats about the league's growth, focus on new fans, challenges of running a league across multiple countries, and the role of technology in rugby in this Sports Geek interview with Sean Callanan. A great listen for rugby fans, sports business, and digital marketing. Show notes - https://sportsgeekhq.com/podcast/martin-anayi-united-rugby-championship/

Aug 8, 2023 • 47min
Sponsorship - The deal, the work, the ROI - Anneliese Mesilati, UBS
Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/

Aug 1, 2023 • 39min
Money in Sport: The battle for new fans - Replay
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/

Jul 25, 2023 • 47min
The winning formula: Sustained Success and Sponsorship – Will Hartnell, Geelong Cats
Will Hartnell from Geelong Cats chats about sponsorship, commercial success, and the impact of COVID-19 in this Sports Geek interview with Sean Callanan. A great listen for sports industry professionals interested in the challenges and opportunities in sponsorship and commercialization in Australian sport. Show notes - https://sportsgeekhq.com/podcast/will-hartnell-geelong-cats/

Jul 18, 2023 • 58min
From a Tent to a Championships - Chloe Alsop, Western United FC
Chloe Alsop from Western United talks about building a new football club, developing a marketing strategy across multiple markets, and creating a culture that people want to be a part of in this Sports Geek interview with Sean Callanan. A great listen for sports marketing professionals and anyone interested in the business side of sports. Show notes - https://sportsgeekhq.com/podcast/chloe-alsop-western-united-fc/

Jul 11, 2023 • 49min
Growing cricket, a sport for all – Stephanie Beltrame, Cricket Australia
Stephanie Beltrame from Cricket Australia chats about the organization's media rights deals and commercial partnerships in this Sports Geek interview with Sean Callanan. A great listen for cricket fans and anyone interested in the business side of sports. Show notes - https://sportsgeekhq.com/podcast/stephanie-beltrame-cricket-australia/

Jul 4, 2023 • 41min
Stadium Technology Enhancing The Fan Experience – Costa Kladianos, San Francisco 49ers
Costa Kladianos Head of Technology of San Francisco 49ers talks about the importance of using technology to streamline operations and improve fan experience, the potential of AI in predicting and enhancing fan experience, and the significance of the Super Bowl and FIFA World Cup for Levi's Stadium. A great listen for sports technology enthusiasts and professionals. Show notes - https://sportsgeekhq.com/podcast/costa-kladianos-san-francisco-49ers

Jun 27, 2023 • 39min
Forging A Career In Sales In Sports – Jentry Mullins, Brooklyn Nets
Jentry Mullins from BSE Global discusses the importance of content creation, membership, and sales strategy in this Sports Geek interview with Sean Callanan. A great listen for anyone interested and looking for a career in sports sales. Show notes - https://sportsgeekhq.com/podcast/jentry-mullins-brooklyn-nets/

Jun 20, 2023 • 52min
How Golf Courses Are Adapting To Changing Golfing Customer Base – Jay Karen, NGCOA
In this episode, Jay Karen, CEO of the National Golf Course Owners Association chats about the changing dynamics of golf tournaments, the importance of catering to both golfers and fans, and the exciting future of technology in golf. A great listen for golf enthusiasts and those interested in the business of sports. Show notes - https://sportsgeekhq.com/podcast/jay-karen-national-golf-course-owners-association

Jun 9, 2023 • 50min
StatsPerform - Elevate digital engagement in stadiums and online - Sports Geek Amplify
In this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform