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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Nottingham Forest Taking on Premier League - Jamie King - SPORTS GEEK REPLAY
Dec 31, 2023
53:30
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Jamie King, Marketing Director at Nottingham Forest FC, discusses digital transformation at Nottingham Forest FC and developing a fan base for the NFL in the UK. Topics include podcasting for engaging fans, challenges in transitioning between NFL and Premier League, favorite sports event memories, preferred social media platforms, and the potential impact of AI on content workflows.
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Quick takeaways
- Building a loyal and engaged fan base is crucial in sports marketing, with digital marketing playing a significant role.
- Promoting American football in the UK requires education, simplifying rules, and engaging diverse and younger fans through initiatives like London games and player development.
Deep dives
Podcast Introduction and Guest Introduction
In episode 328 of Sports Geek, host Sean Callanan interviews Jamie King, Marketing Director at Nottingham Forest FC in the Premier League. They discuss Jamie's background in sports media and his transition from working with the NFL UK to his current role at Nottingham Forest. Jamie highlights the importance of building a loyal and engaged fan base, and how digital marketing plays a crucial role in achieving this.
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