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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Nov 15, 2024 • 2min

Caitlin Clark at LPGA, Bluesky surges and OpenAI agents

Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
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Nov 13, 2024 • 7min

Growth and attracting new fans, Darren Birch

In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
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Nov 13, 2024 • 2min

NBA Cup viewership, sports documentaries and AI in Health

Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
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Nov 12, 2024 • 58min

Innovation in Sports Venues - David Jones, AEG

David Jones, Chief Information Officer at AEG Global Technology, shares his journey from music to sports tech, focusing on transforming fan engagement through innovative strategies. He discusses the critical role of data management and AI in enhancing customer experiences at venues. The conversation highlights how understanding fan behavior drives marketing and revenue growth. Jones also reflects on the personal impact of sports and offers insights into navigating social media for business success.
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Nov 6, 2024 • 6min

Sleep is key for better health, Steve Reese

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese
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Nov 5, 2024 • 56min

Driving commercial outcomes in sport - Ned Negus, A-Leagues

Ned Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/
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Oct 30, 2024 • 5min

Connecting with peers globally, Greg Oakford

In this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford. They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford
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Oct 29, 2024 • 45min

Partnerships with purpose - Mya Doelling, IOC

In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show notes - https://sportsgeekhq.com/mya-doelling-ioc/
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Oct 23, 2024 • 7min

Digital and Technology as problem solvers, Eric SanInocencio

In this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio
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Oct 22, 2024 • 54min

USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA

Dan McBride, Senior Director of Championship Ticketing and Experiences at the USGA, reveals how data transforms ticketing in golf. He discusses innovative strategies like flex memberships and high-end group offerings that cater to modern fan demands. McBride emphasizes the role of AI in enhancing fan engagement and logistics for major events. He also delves into the crucial impact of social media advertising on ticket sales, highlighting platforms like Instagram as key tools for reaching diverse audiences.

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