

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Jul 24, 2025 • 3min
AI Ad Revolution, Sponsored Content Strategy and Meta's Thought-Control Wristband - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover insider strategies for effective sponsored content from the NY Mets, Google's $71.3B ad revenue with AI innovations, Roku's exclusive Eagles documentary, Meta's muscle-sensing wristband tech, Packers' record $719M revenue, and NY Giants' creator series - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 24, 2025 • 5min
Importance of aligning goals, Drew Crisp
In this Sports Geek Throwback episode, Sean Callanan interviews Drew Crisp. They discussed importance of aligning content, product, and marketing. Show notes - https://sportsgeekhq.com/importance-of-aligning-goals-drew-crisp

Jul 23, 2025 • 53min
Driving value from sponsored content - Alex Kopilow, New York Mets
In this episode of Sports Geek, Alex Kopilow, Director of Media Partnerships at the New York Mets, discusses the importance of building trust between digital and partnerships teams, maximising game day content for revenue, and the significance of audience engagement in sports marketing. Alex highlights his experience launching the SponCon Sports newsletter to share insights on sponsored content and the value of networking within the industry. Full show notes - https://sportsgeekhq.com/426

Jul 20, 2025 • 2min
WNBA Ticket Surge, NFLPA Leadership Shakeup and Spotify's Audiobook Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the Golden State Valkyries' record-breaking WNBA debut, major leadership changes at the NFL Players Association, and how Spotify is revolutionizing the audiobook market with new subscription plans. Plus, learn how AI is reshaping entry-level job opportunities for Gen Z - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 17, 2025 • 3min
Fanatics' Legal Win, WNBA Ticket Surge and NFL's Flag Football Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Fanatics and NFL's antitrust victory, WNBA's 350% ticket price jump despite Clark's injury, NFL's strategic push into flag football, surprising trends in long-form content consumption, and Gen Z's shifting phone etiquette - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 17, 2025 • 9min
Aussie Basketball success sets a foundation, Ned Coten
In this Sports Geek Throwback episode, Sean Callanan interviews Ned Coten. They discussed early days success of basketball in Australia. Show notes - https://sportsgeekhq.com/aussie-basketball-success-sets-a-foundation-ned-coten

Jul 15, 2025 • 44min
The Evolution of Ticket Sales – Matt Peterson, SF Giants
Matt Peterson, Vice President of Ticket Sales and Premium Seating at the San Francisco Giants, joins Sports Geek. Matt shares insights on the evolution of ticketing from paper to digital, the importance of data-driven decision making in pricing strategies, and how the Giants continue to innovate in premium seating experiences. Discover what makes the Giants' organisational culture special and why so many executives have long tenures with this storied MLB franchise. Show notes - https://sportsgeekhq.com/the-evolution-of-ticket-sales-matt-peterson-sf-giants/

Jul 13, 2025 • 3min
Cadillac's $30M Monthly F1 Investment and Meta's New Messaging Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Cadillac's massive Formula 1 preparations costing $30 million monthly, Meta's new direct messaging approach for brands, and Las Vegas's ambitious $1.75 billion sports expansion plans. Plus, Tom Brady's Birmingham City FC docuseries and YouTube's content discovery changes - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 10, 2025 • 3min
Apple Challenges ESPN for F1 Rights, Uber Partners with Olympics, and Big 12 Plans Global Expansion - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into the latest sports business news with updates on Apple's push for F1 broadcasting rights, Uber's Olympic partnership for LA 2028, and the Big 12's international expansion plans. Plus, insights on NIL approval challenges and the Utah Royals' remarkable $100 million valuation, all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 10, 2025 • 6min
Taking on new remit - Broadcast, Dewayne Hankins
In this Sports Geek Throwback episode, Sean Callanan interviews Dewayne Hankins. They discussed how the digital remit widened from just content. Show notes - https://sportsgeekhq.com/taking-on-new-remit-broadcast-dewayne-hankins