
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

May 23, 2025 • 7min
The ultimate fan experience, Al Guido
In this Sports Geek Throwback episode, Sean Callanan interviews Al Guido. They discussed stadium and tech for an ultimate fan experience. Show notes - https://sportsgeekhq.com/the-ultimate-fan-experience-al-guido

May 22, 2025 • 3min
NFL Olympic Dreams, Podcast Partnerships and Google's AI Smart Glasses - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the NFL's unanimous approval for Olympic flag football, ARN's strategic podcast partnership with Global, and Google's revolutionary AI-powered smart glasses. Plus insights on changing brand strategies and the shifting tech talent landscape, all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 21, 2025 • 42min
Building a big big fan base in the West - Mitchell Dale, GWS Giants
Mitchell Dale shares GWS Giants' journey in expanding their fanbase through digital innovation and strategic growth. Essential listening for sports executives and marketers interested in audience engagement and market expansion strategies in competitive environments. Show notes - https://sportsgeekhq.com/mitchell-dale-gws-giants/

May 18, 2025 • 3min
Interactive NBA Viewing, MLB's AI Highlights and the Rise of Self-Coding AI - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover NBC's interactive NBA coverage, MLB's personalized highlights via Google Cloud, and breakthroughs in self-coding AI. Plus Microsoft's AI competition and using AI for sports app design - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 16, 2025 • 7min
Why customer’s data privacy matters, Aaron LeValley
In this Sports Geek Throwback episode, Sean Callanan interviews Aaron LeValley. They discussed the Importance of customer’s data privacy. Show notes - https://sportsgeekhq.com/why-customers-data-privacy-matters-aaron-levalley

May 15, 2025 • 3min
AI-Powered NFL Scheduling and Reddit Co-founder's £20M Investment in Chelsea Women - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how digital innovation is transforming sports with the NFL's AI-enhanced 2025 schedule, YouTube's exclusive NFL streaming deal in Brazil, and Reddit co-founder Alexis Ohanian's groundbreaking £20 million investment in Chelsea Women's team, making them the most valuable women's team globally - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 14, 2025 • 55min
75 years in and still growing - Krista Olson, LPGA
LPGA's first-ever VP of Marketing, Krista Olson, breaks down her strategic playbook for digital transformation. Drawing from her experience with the San Francisco 49ers, Washington Wizards, and RedPeg Marketing, Krista provides expert insights on evolving sports marketing for the digital age. A great listen for sports executives, marketing professionals, and digital strategy leaders. Show notes - https://sportsgeekhq.com/krista-olson-lpga/

May 12, 2025 • 3min
Jordan's NASCAR Legal Battle, YouTube's Creator Revolution, and Robot Olympics Coming 2025 - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's antitrust lawsuit against NASCAR, YouTube's new tools for creator-brand partnerships, and the groundbreaking World Humanoid Robot Games launching in Beijing - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 2025 • 3min
Disney's Middle East Ambitions and Next Level Racing's Gaming Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 2025 • 11min
Revenue with purpose, Jessica Smith
In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Smith. They discussed purpose-driven revenue model that works. Show notes - https://sportsgeekhq.com/revenue-with-purpose-jessica-smith/