

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Aug 21, 2025 • 5min
ESPN Launches DTC Service with Stephen A. Smith, PGA Tour Teams with Tiger Woods and Theo Epstein, NFL and Microsoft AI Partnership - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: ESPN's major streaming launch features Stephen A. Smith and their first mascot, the PGA Tour transforms with Tiger Woods and Theo Epstein leading change, Microsoft partners with NFL on AI game analysis, plus Yahoo Sports launches free streaming network and Bill Gates announces $1M AI competition for Alzheimer's research - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 21, 2025 • 6min
Building a global fan strategy, Glen Rolls
In this Sports Geek Throwback episode, Sean Callanan interviews Glen Rolls. They discussed La Liga’s strategies in building international fandom. Show notes - https://sportsgeekhq.com/building-a-global-fan-strategy-glen-rolls

Aug 19, 2025 • 1h 6min
Creating Magic in the Minors - Cameron Coughlan, Salt Lake Bees
Cameron Coughlan, SVP of Ticketing & Guest Experience at Salt Lake Bees, shares his unique journey from professional baseball player to Disney's customer service excellence, through NBA operations with the Utah Jazz, and now back to baseball. Cameron discusses building a major league experience at the Triple-A level, implementing Disney's service philosophy in sports, and insights from speaking at SEAT on smart venue management. Learn how to empower front-line staff, create lasting fan relationships, and apply cross-industry best practices to elevate guest experiences. Show notes available at https://sportsgeekhq.com/430

Aug 18, 2025 • 4min
Meta Smart Glasses Under $1K, Sky's Record Premier League Deal and ChatGPT's $2B Mobile Success - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Meta's affordable Celeste smart glasses with neural wristband controls, Sky Media's landmark Premier League sponsorship deal with six major brands, and ChatGPT's explosive $2 billion mobile revenue growth. Plus cybersecurity risks for college athletes and GPT-5's debut in GitHub Copilot - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 15, 2025 • 3min
Disney-NFL Game Changer, SailGP's F1-Style Rise and ESPN's Gen-Z Play - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's groundbreaking NFL partnership giving the league 10% ESPN equity, SailGP's meteoric rise as sailing's answer to Formula 1, and ESPN's strategic Gen-Z content push with social media star Katie Feeney - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Aug 14, 2025 • 6min
AI & enhanced fan experience, Costa Kladianos
In this Sports Geek Throwback episode, Sean Callanan interviews Costa Kladianos from the San Francisco 49ers. They discussed the role of AI in enhancing fan experiences. Show notes - https://sportsgeekhq.com/ai-enhanced-fan-experience-costa-kladianos

9 snips
Aug 12, 2025 • 53min
The Art of Partnership Activation - Maggie Drysch, St. Louis Blues
Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, shares her journey from equestrian to sports marketing executive. She discusses innovative partnership activation strategies, like the unique 'Purina Doghouse' initiative, enhancing community engagement. Maggie emphasizes the importance of relationship-building and navigating sponsor needs while balancing creativity and resources. Listeners will gain insights into managing partnerships effectively and utilizing social media for enhanced engagement in the sports industry.

Aug 10, 2025 • 3min
NFL takes stake in ESPN, Netflix eyes MLB Home Run Derby, and SailGP attracts celebrity investors - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore major media moves as Disney and NFL strike a groundbreaking deal allowing the NFL to acquire a 10% stake in ESPN, Netflix considers bidding for MLB's Home Run Derby, and SailGP draws celebrity investors with its Formula 1-style sailing competition. Plus, ESPN recruits social media star Katie Feeney and Skydance completes its $8B Paramount merger - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Aug 8, 2025 • 3min
Crypto Prizes in Golf and ESPN's Bold Streaming Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the DP World Tour introduces cryptocurrency rewards for golf records, ESPN's potential sports streaming expansion, and TKO Group's massive 491% net income increase driven by WWE's media rights deals - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Aug 7, 2025 • 6min
Embracing digital transformation in college sports, David Payne
In this Sports Geek Throwback episode, Sean Callanan interviews David Payne. They discussed digital transformation in college sports. Show notes - http://sportsgeekhq.com/embracing-digital-transformation-in-college-sports-david-payne