

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Nov 2, 2025 • 3min
F1's Gen Z Problem, YouTube TV Drops Disney Networks, and World Cup Ticket Prices Shock Fans - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers F1 and tennis losing Gen Z fans due to restrictive content policies, YouTube TV's major Disney blackout affecting millions, Amazon's $17.7 billion ad revenue surge, Adobe's AI Creative Cloud overhaul, and the eye-watering cost of 2026 World Cup tickets - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Oct 30, 2025 • 5min
Disney-Fubo Merger Creates Streaming Giant, Amazon's AI Layoffs Signal New Era, NASCAR Antitrust Case Update - Sports Geek Rapid Rundown
Disney's merger with Fubo creates a formidable player in the virtual pay-TV market, while Hulu Live TV wraps up its operations. Amazon announces a staggering 14,000 AI-related layoffs, indicating a major shift in the workforce landscape. NASCAR faces a legal victory as a judge dismisses its antitrust claims against two teams, and Paramount broadens its UFC streaming rights internationally. Meanwhile, YouTube TV is negotiating for shorter contracts with Disney amid ongoing carriage disputes.

Oct 30, 2025 • 6min
Balancing tech and fan experience, Daniel Brusilovsky
Daniel Brusilovsky, a seasoned sports technology executive with experience at the Golden State Warriors and Denver Broncos, shares insights on the intersection of tech and fan experience. He emphasizes the importance of addressing real fan needs rather than adding technology for technology's sake. Brusilovsky also discusses global digital strategies, highlighting unique efforts in China, and experiments with VR to elevate content quality. His perspective sheds light on how teams can enhance engagement both in-stadium and worldwide.

Oct 27, 2025 • 4min
NBA Gambling Scandal Rocks League, Netflix Goes All-In on AI, Seven's 2026 Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the shocking NBA gambling arrests of Chauncey Billups and Terry Rozier, Netflix's strategic AI implementation across content creation, Seven West Media's comprehensive 2026 strategy including Rugby League World Cup rights, and AFL star Scott Pendlebury's legal battle with his former financial advisor - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Oct 23, 2025 • 4min
Travis Kelce's Six Flags Activist Play, NHL Embraces Prediction Markets, YouTube's AI Protection - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Travis Kelce joins activist investors targeting Six Flags with $200M stake, NHL partners with prediction markets Polymarket and Kalshi, YouTube launches AI likeness protection for creators, plus insights into the booming livestreaming economy worth billions of watch hours - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Oct 23, 2025 • 5min
Connecting digital & commercial teams, Matt Gardner
In this Sports Geek Throwback episode, Sean Callanan interviews Matt Gardner. They discussed importance of connecting digital & commercial teams. Show notes - https://sportsgeekhq.com/connecting-digital-commercial-teams-matt-gardner

Oct 19, 2025 • 4min
Apple's $750M Formula 1 Deal, Lionsgate's TikTok Strategy and AI Disrupting the Web - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple secures exclusive U.S. Formula 1 streaming rights for $750M, Lionsgate partners with TikTok fan editors for movie marketing, NEP Group raises $700M, Spotify upgrades AI DJ with text commands, and The Economist explores how AI is killing the web - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Oct 17, 2025 • 5min
Premier League Salary Cap Controversy, NBA Values Hit Record $5.5B Average, and British Basketball Banned by FIBA - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's rundown covers Premier League anchoring rules facing opposition from Man United and City, NBA franchise values soaring to record highs led by Warriors at $11.33B, FIBA banning British basketball over governance issues, MLB playoff ratings surging, Mariners' social media success, fresh leadership perspectives in sports, and OpenAI's Sora 2 transforming video creation - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Oct 16, 2025 • 7min
Fresh perspectives in sports, Gen Dohrmann
In this Sports Geek Throwback episode, Sean Callanan interviews Gen Dohrmann. They discussed bringing fresh perspectives in traditional sports. Show notes - https://sportsgeekhq.com/fresh-perspectives-in-sports-gen-dohrmann

Oct 13, 2025 • 5min
FIFA's $25k World Cup Tickets, Netflix Eyes Champions League, Athletes Own $725m Media Empire - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: FIFA's controversial 2026 World Cup ticketing system faces criticism, Netflix considers Champions League rights bid, and athlete-owned media companies drive billions in value. Plus Ticketmaster's $100m Australian deal and Google's LA28 Olympics partnership - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown


