

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Sep 12, 2025 • 4min
CVC Forms $14 Billion Sports Empire, NBA Investigates Clippers Cap Violation, Rugby's Financial Crisis - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers CVC Capital's massive $14 billion Global Sport Group launch, the NBA's investigation into the Clippers over Kawhi Leonard's $28 million deal, rugby's existential financial crisis with $137 million losses, AI reshaping advertising agencies, and UK Athletics CEO's bold vision for sports innovation - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 11, 2025 • 5min
Let them cook, Reshina Warren
In this Sports Geek Throwback episode, Sean Callanan interviews Reshina Warren. They discussed approach on empowering digital teams to foster creativity. Show notes - https://sportsgeekhq.com/let-them-cook-reshina-warren

Sep 9, 2025 • 57min
Building the UFC Legacy and MMA's Hispanic Future - Campbell McLaren, Combate Global
Campbell McLaren, CEO of Combate Global and co-creator of the UFC, shares insights on building the modern MMA landscape, promoting Hispanic fighters, and adapting sports media in an evolving digital world. Show notes - https://sportsgeekhq.com/433

Sep 8, 2025 • 5min
Clippers Under NBA Investigation, NFL Goes Global with YouTube, Ohio State's NIL Overhaul - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The LA Clippers face NBA investigation over alleged salary cap violations involving Kawhi Leonard, the NFL expands globally with YouTube streaming Brazil game exclusively, Ohio State rebuilds NIL strategy spending 20 million on players, and weather delays threaten NFL viewership momentum - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 5, 2025 • 4min
NFL's AI Revolution, Super Bowl 2026 Sells Out, and Mr. Beast Takes On the NFL - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how AI is transforming NFL marketing, why Super Bowl 2026 ads sold out early at 7 million dollars per spot, and Mr. Beast's collaboration with YouTube for exclusive NFL streaming. Plus Roku surpasses broadcast TV and Instagram finally launches on iPad - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 4, 2025 • 5min
NFL's global fan base, Damani Leech
In this Sports Geek Throwback episode, Sean Callanan interviews Damani Leech. They discuss strategies for growing the NFL's global fan base. Show notes - https://sportsgeekhq.com/nfls-global-fan-base-damani-leech

6 snips
Sep 2, 2025 • 60min
Data-Driven Country Music Strategy - Michael Farris, Country Music Association
Michael Farris, Director of Business Strategy and Insights at the Country Music Association, shares his expertise in enhancing fan experiences through innovative ticketing strategies. He discusses the importance of data management in planning events, drawing parallels between the sports and country music industries. Farris highlights how AI is transforming ticketing and promoting diversity in audiences. He also emphasizes the vital role of social media in engaging both new and long-time fans, showcasing the evolving landscape of country music.

Aug 31, 2025 • 4min
McLaren and Mastercard Partner for 2026, Son Heung-min's Record MLS Move, Netflix Streams World Baseball Classic - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: McLaren announces Mastercard naming partnership starting 2026, Son Heung-min makes historic LAFC move for record $26.5M, Netflix to exclusively stream 2026 World Baseball Classic in Japan, plus esports goes national with new Nations Cup and AI voice technology costs drop to just 19 cents per call - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 28, 2025 • 5min
Tech Giants Reshape Sports Media, NFL Private Equity Success, and NBA Expansion Reality Check - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How Amazon, Apple, Netflix and Disney+ are transforming sports broadcasting, the NFL's private equity experiment boosts franchise values by 20%, Mark Cuban explains why NBA expansion isn't happening, plus Bundesliga's innovative YouTube creator partnerships and the latest in AI development - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 28, 2025 • 5min
Strategies for bold marketing campaign, Hannah Warren
In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren