Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Oct 9, 2025 • 3min
NFL Ratings Surge, Amazon's NBA Sponsorship Strategy, and AI's Industrial Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The NFL hits its highest viewership since 2010, Amazon unveils its comprehensive NBA sponsorship playbook worth $1.8 billion annually, plus how 44% of companies now pay for AI tools in the new industrial era of artificial intelligence - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 9, 2025 • 6min
Taking New Zealand Rugby global, Andy Burt
In this Sports Geek Throwback episode, Sean Callanan interviews Andy Burt, about how NZR+ is expanding New Zealand Rugby's global reach. Show notes - https://sportsgeekhq.com/taking-new-zealand-rugby-global-andy-burt
Oct 6, 2025 • 5min
NBA's AI Revolution, OpenAI Hits $500B Valuation and MLB's Record Breaking Season - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's Australian expansion efforts and revolutionary AI analytics partnership, OpenAI's massive $500 billion valuation milestone, MLB's record-breaking viewership success, and concerning gambling industry practices around stolen funds - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 2, 2025 • 6min
Audience adaptability insights, Jen Fusci
In this Sports Geek Throwback episode, Sean Callanan interviews Jen Fusci about the importance of understanding your audience and providing flexible ticket options. Show notes - https://sportsgeekhq.com/audience-adaptability-insights-jen-fusci
Sep 28, 2025 • 4min
AFL Players' Social Media Goldmine, FanDuel's $50B Playbook and EA's Historic Buyout - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: From AFL players leveraging 2.5 million Instagram followers to Electronic Arts' $50 billion private buyout deal. Plus FanDuel's sports betting dominance, MLB's media rights shuffle with NBC and ESPN, Apple's iPhone broadcast innovation, and the booming sports alcohol market - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sep 26, 2025 • 56min
Youth Culture Meets Sports Commerce - Moksha Fitzgibbons, Complex NTWRK
Complex NTWRK President Moksha Fitzgibbons shares insights on bridging sports and youth culture, from Allen Iverson's cultural impact to the Takashi Murakami MLB collaboration that generated tens of millions in revenue. Show notes - https://sportsgeekhq.com/435
Sep 26, 2025 • 3min
MLB Robot Umpires, FIFA's 64-Team World Cup Plans and Premier League's AI Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: MLB introduces robot umpires for 2026, FIFA considers expanding the 2030 World Cup to 64 teams, the Premier League sees massive engagement gains from AI partnerships, and luxury brands finally master TikTok with authentic content strategies - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sep 25, 2025 • 6min
Problem-solving for team growth, David Stevenson
In this Sports Geek Throwback episode, Sean Callanan interviews David Stevenson. They discussed problem-solving for team growth. Show notes - https://sportsgeekhq.com/problem-solving-for-team-growth-david-stevenson
Sep 22, 2025 • 3min
WWE Prices Out American Fans, Meta's $70B Smartglasses Bet, and NBC's Revolutionary NBA Coverage - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: WWE's international expansion strategy is pricing out American fans with 140% ticket price increases, Meta bets big on smartglasses despite $70 billion in losses, and NBC Sports launches groundbreaking courtside NBA analyst coverage for 2025-26 season - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sep 18, 2025 • 5min
Apple's $150M F1 Streaming Bid, Manchester United's Record Revenue, AI Transforms Media - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple makes aggressive $150M bid for Formula 1 streaming rights, Manchester United posts record £666.5M revenue despite poor season, and AI revolutionizes everything from Amazon advertising to Olympic broadcasting. Plus YouTube's billion podcast viewers and MLB's broadcast TV strategy - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
