

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Nov 30, 2025 • 4min
World Rugby and Emirates Strike Record Deal, Michael Jordan Takes NASCAR to Court, MLB's Strategic Media Rights Move - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: World Rugby secures longest sponsorship deal in history with Emirates through 2035, Michael Jordan's racing team challenges NASCAR's charter system in court, MLB makes strategic three-year media rights play worth $800M annually, Australia passes landmark streaming content legislation, and LA Rams fight for $1 purchase of $25M facility - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 27, 2025 • 4min
Real Madrid Opens to Investors, AFL Media Restructure and NRL's Accidental Product - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Real Madrid makes history by opening to external investment for the first time, the AFL restructures its media operations with major job cuts, and how the NRL's data team accidentally created a game-changing product. Plus Tyler The Creator's NFL collaboration and Peyton Manning's expanding media empire - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 27, 2025 • 7min
Balancing reach and revenue in media rights, Stephanie Beltrame
In this Sports Geek Throwback episode, Sean Callanan interviews Stephanie Beltrame. They discussed balancing reach and revenue in media rights for Cricket Australia. Show notes - https://sportsgeekhq.com/balancing-reach-and-revenue-in-media-rights-stephanie-beltrame

Nov 26, 2025 • 48min
Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments
On this episode of Sports Geek, Romie Chaudhari from Chiron Investments shares insights on multi-sport ownership, navigating relegation battles, building NBL franchises, and investment strategy. Show notes - https://sportsgeekhq.com/438

Nov 23, 2025 • 4min
NBA Europe Bidding Opens 2026, Real Madrid's Billion Dollar Ownership Shift, Western Force's Global Comeback - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's ambitious European expansion with franchise fees up to $1 billion, Real Madrid's historic move away from fan ownership, and Western Force's remarkable rugby comeback story reaching 750,000 global viewers per game. Plus TikTok's new AI content controls and their $2 million literacy fund - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 21, 2025 • 39min
Comeback Story and Golden Decade ahead - Tyson Beattie, Western Force
In episode 437 of Sports Geek, Tyson Beattie, General Manager of Business Operations at Western Force, shares insights from his unique career path through sports media, AFL administration and now rugby union. This conversation explores cross-code learnings, building partnerships based on mutual value, operating as a challenger brand, and why understanding media by working in it creates advantages in sports business. Show notes - https://sportsgeekhq.com/437

Nov 21, 2025 • 4min
MLB's New Netflix and NBC Deals, Stadium Digital Revolution, and AI Transforms Sports Marketing - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations, AI-powered sports marketing insights from Zoomph, Amazon Prime's AI video recaps, Cloudflare's global outage lessons, and OpenAI's new coding breakthrough - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 20, 2025 • 5min
Attracting the fans of the future, Nick Ryan
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Ryan. They discussed bringing the 'fans of the future' to the events. Show notes - https://sportsgeekhq.com/attracting-the-fans-of-the-future-nick-ryan

Nov 17, 2025 • 4min
Disney Plus Gaming Revolution, NFL Global Expansion and Apple MLS Deal Changes - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Disney Plus announces gaming integration and AI content creation, Miami Dolphins target Spanish-speaking markets globally, and Apple-MLS deal gets restructured payment terms - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 13, 2025 • 4min
AI Transforms Ticket Buying, NBA Revenue Hits $14.3 Billion and Celebrity Voice Marketplace - Sports Geek Rapid Rundown
AI is transforming how fans buy tickets, with smart agents streamlining the process across platforms. The NBA is on track for a staggering $14.3 billion in revenue, fueled by lucrative media deals. Innovative investment strategies in sports include multi-club ownership and private equity roll-ups. Plus, a new marketplace for AI-generated celebrity voices is making waves, featuring a lineup of iconic personalities. Dive into these cutting-edge developments that are reshaping the sports landscape!


