
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Jun 13, 2025 • 3min
F1 Movie Redefines Brand Integration and NCAA's $2.75 Billion Backpay Settlement - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how F1's new movie is revolutionizing brand storytelling, the NCAA's landmark $2.75 billion settlement transforms athlete compensation, and Cricket Australia's fan engagement strategy boosts match experiences by 19%. Plus, Missouri approves stadium funding for Chiefs and Royals, and the Lakers dominate social media with 63.8M followers - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 12, 2025 • 7min
Building passionate fan communities, Mac Slavin
In this Sports Geek Throwback episode, Sean Callanan interviews Mac Slavin. They discussed how sports teams use digital and social media to engage and grow passionate fan communities. Show notes - https://sportsgeekhq.com/building-passionate-fan-communities-mac-slavin

Jun 10, 2025 • 41min
Showcasing New Zealand Culture on the Global Stage - Nicki Nicol, NZ Olympic Committee
Join Nicki Nicol, CEO of the New Zealand Olympic Committee, as she discusses strategic planning for upcoming Games, athlete development, and integrating Māori culture into sports. A great listen for sports administrators and those interested in Olympic movement leadership. Show notes - https://sportsgeekhq.com/nicki-nicol-nz-olympic-committee/

Jun 8, 2025 • 3min
Stadium Connectivity Evolution, Record-Breaking Celtics Sale and NBA Sponsorship Boom - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the evolving stadium connectivity landscape, Boston Celtics' record $6.1B valuation, NBA's 91% sponsorship revenue growth, and landmark NCAA settlement allowing direct athlete payments - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 6, 2025 • 3min
Ryan Reynolds Buys SailGP, NHL's Record-Breaking $15M Finals, and AI Sports Marketing Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how Ryan Reynolds and Hugh Jackman acquired the Australian SailGP team, learn about Edmonton Oilers' record-breaking Stanley Cup gate receipts, explore the NHL's innovative optical tracking technology, and understand Meta's new AI-powered ad tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 5, 2025 • 5min
Driving ticketing & sponsorship with data, Drew Bentley
In this Sports Geek Throwback episode, Sean Callanan interviews Drew Bentley. They discussed applying data analytics across ticketing and sponsorship. Show notes - https://sportsgeekhq.com/driving-ticketing-sponsorship-with-data-drew-bentley

Jun 3, 2025 • 55min
SEAT 2025 - Nashville Preview, Josh Barney
Join Josh Barney, CEO of SEAT, as he shares what to expect at SEAT 2025 in Nashville. From planning and content themes to must-see sessions and travel tips. A must-attend for sports industry pros looking to build connections, solve challenges, and stay ahead of trends in sports and entertainment. Show notes - https://sportsgeekhq.com/josh-barney-seat-2025/

Jun 1, 2025 • 3min
Netflix's Female Motorsport Series, NBA's $100M Player Predictions and LinkedIn's Creator Economy Move - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Netflix's new F1 Academy docuseries promoting women in motorsport, ESPN's prediction of the first $100M NBA player by 2032, and LinkedIn's pivot to revenue sharing with creators through BrandLink. Plus, Opera's revolutionary AI browser Neon promises to transform internet usage - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 30, 2025 • 3min
Stadium Wars in Kansas City, NIL Money Keeping NBA Prospects in College, and Real Madrid's $7.1B Valuation - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the high-stakes stadium negotiations in Kansas City, how NIL deals are changing NBA draft dynamics, Real Madrid's record $7.1 billion valuation, and Meta's AI assistant reaching one billion users - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 29, 2025 • 7min
Why Relationships Matter in Sport, Reuben Williams
In this Sports Geek Throwback episode, Sean Callanan interviews Reuben Williams. They discussed the importance of building connections and networking within the sports industry. Show notes - https://sportsgeekhq.com/why-relationships-matter-in-sport-reuben-williams