

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Aug 3, 2025 • 3min
AFL's National Transformation, NBA's European Super League Plans, and Padel's Luxury Rise - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the AFL's evolution into a 'national behemoth' with Tasmania joining in 2028, the NBA's European expansion vision potentially delaying US team growth, and how padel is positioning itself as the 'golf of the next generation' for high-earning millennials - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 31, 2025 • 3min
NBA Heads to Manchester, Sports Media Hits $63 Billion, and Deion Sanders' $6.5M Brand Move - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NBA's historic European expansion plan, explore the $62.6 billion sports media revolution reshaping how we consume content, and learn how Deion Sanders turned a health challenge into a $6.5 million brand opportunity - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 31, 2025 • 7min
Importance of engagement, Jamie King
Discover the secrets to maximizing fan engagement through innovative digital strategies. Learn how clubs can enhance the fan journey by optimizing content for platforms like YouTube and Facebook. Dive into the benefits of gamified apps and loyalty programs that deepen connections between fans and teams. Explore the significance of engagement metrics in driving both audience interaction and revenue, transforming the way sports organizations connect with their supporters.

Jul 29, 2025 • 41min
The Venue Virtuoso: Building Nashville's Entertainment Legacy - David Kells, Nashville Predators
David Kells, Chief Venues Officer at the Nashville Predators, shares his journey from radio intern to managing Bridgestone Arena and F&M Bank Arena. We explore his "yes building" philosophy, Nashville's transformation into a major entertainment destination, and why venues should operate like amusement parks with something new each season. David discusses overnight arena conversions, venue reinvestment strategies, fan experience innovation, and building collaborative relationships in Music City's thriving entertainment ecosystem. Full show notes https://sportsgeekhq.com/427

Jul 27, 2025 • 3min
Messi's MLS Suspension Drama, YouTube's AI Creation Tools Revolutionize Content - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Lionel Messi's surprising MLS suspension, YouTube's game-changing Shorts features, Amazon's AI wearable acquisition, and Google Photos' creative AI tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 24, 2025 • 3min
AI Ad Revolution, Sponsored Content Strategy and Meta's Thought-Control Wristband - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover insider strategies for effective sponsored content from the NY Mets, Google's $71.3B ad revenue with AI innovations, Roku's exclusive Eagles documentary, Meta's muscle-sensing wristband tech, Packers' record $719M revenue, and NY Giants' creator series - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 24, 2025 • 5min
Importance of aligning goals, Drew Crisp
In this Sports Geek Throwback episode, Sean Callanan interviews Drew Crisp. They discussed importance of aligning content, product, and marketing. Show notes - https://sportsgeekhq.com/importance-of-aligning-goals-drew-crisp

Jul 23, 2025 • 53min
Driving value from sponsored content - Alex Kopilow, New York Mets
In this engaging conversation, Alex Kopilow, Director of Media Partnerships at the New York Mets and founder of SponCon Sports Newsletter, discusses the art of building trust between digital and partnership teams. He shares insights on maximizing game day revenue through strategic content and the critical role of audience engagement in sports marketing. Alex also delves into the importance of networking and crafting valuable sponsored content, highlighting how LinkedIn can enhance professional growth and collaboration within the industry.

Jul 20, 2025 • 2min
WNBA Ticket Surge, NFLPA Leadership Shakeup and Spotify's Audiobook Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the Golden State Valkyries' record-breaking WNBA debut, major leadership changes at the NFL Players Association, and how Spotify is revolutionizing the audiobook market with new subscription plans. Plus, learn how AI is reshaping entry-level job opportunities for Gen Z - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 17, 2025 • 3min
Fanatics' Legal Win, WNBA Ticket Surge and NFL's Flag Football Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Fanatics and NFL's antitrust victory, WNBA's 350% ticket price jump despite Clark's injury, NFL's strategic push into flag football, surprising trends in long-form content consumption, and Gen Z's shifting phone etiquette - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.