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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Apr 1, 2025 • 46min

How to drive innovation internally - Jim Caruso, Elevate

Discover Jim Caruso's innovative journey merging tech and sports that now sees him as Chief Innovation Officer at Elevate. A great listen for entrepreneurs and intrepreneurs who want to drive and build innovative projects. Show notes - https://sportsgeekhq.com/jim-caruso-elevate/
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Mar 31, 2025 • 3min

NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown

NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown
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Mar 27, 2025 • 5min

Aligning league & teams’ interests for success, Anthony Macri

In this Sports Geek Throwback episode, Sean Callanan interviews Anthony Macri from Alpine F1. They discussed aligning the interests of the league and teams for long-term success. Show notes  - http://sportsgeekhq.com/aligning-league-teams-interests-for-success-anthony-macri
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Mar 25, 2025 • 34min

Activating & educating F1 fans with Sarah Dale, Binance

Sarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance
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Mar 20, 2025 • 5min

Sports Business in Rugby League & Rugby Union, Steve Mitchell

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Mitchell. They discussed sports commercial business across Rugby League and Rugby Union. Show notes - https://sportsgeekhq.com/sports-business-in-rugby-league-rugby-union-steve-mitchell
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Mar 18, 2025 • 52min

The Future of Ticketing - Bobbie Walker, SDSU

Bobbie Walker from San Diego State University shares strategies for successful ticket sales and insights into future sports technology trends. A must-listen for anyone in ticketing, tech, and those at the college sports space. Show notes - https://sportsgeekhq.com/bobbie-walkersan-diego-state-university
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Mar 13, 2025 • 7min

How Sustainability is Key for Formula E, Mark Preston

In this Sports Geek Throwback episode, Sean Callanan interviews Mark Preston. They discussed sustainability as a key pillar and selling point for Formula E. Show notes - https://sportsgeekhq.com/how-sustainability-is-key-for-formula-e-mark-preston
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Mar 11, 2025 • 55min

Leading Digital Innovation in Sports - Andrew Yaffe, Dude Perfect

Drawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/
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Mar 6, 2025 • 6min

Marketing to a broad Audience, Loretta Johns

In this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns
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Mar 4, 2025 • 60min

How to Connect with Modern Fans - Zach Galia, Pittsburgh Pirates

Discover how the Pittsburgh Pirates balance tradition with innovation through social media, featuring insights on content strategy, team management and digital storytelling with Zach Galia. A great listen for sports digital and teams looking to modernise their digital approach. Show notes - https://sportsgeekhq.com/zach-galia-pittsburgh-pirates/

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