
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Apr 1, 2025 • 46min
How to drive innovation internally - Jim Caruso, Elevate
Discover Jim Caruso's innovative journey merging tech and sports that now sees him as Chief Innovation Officer at Elevate. A great listen for entrepreneurs and intrepreneurs who want to drive and build innovative projects. Show notes - https://sportsgeekhq.com/jim-caruso-elevate/

Mar 31, 2025 • 3min
NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown
NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown

Mar 27, 2025 • 5min
Aligning league & teams’ interests for success, Anthony Macri
In this Sports Geek Throwback episode, Sean Callanan interviews Anthony Macri from Alpine F1. They discussed aligning the interests of the league and teams for long-term success. Show notes - http://sportsgeekhq.com/aligning-league-teams-interests-for-success-anthony-macri

Mar 25, 2025 • 34min
Activating & educating F1 fans with Sarah Dale, Binance
Sarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance

Mar 20, 2025 • 5min
Sports Business in Rugby League & Rugby Union, Steve Mitchell
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Mitchell. They discussed sports commercial business across Rugby League and Rugby Union. Show notes - https://sportsgeekhq.com/sports-business-in-rugby-league-rugby-union-steve-mitchell

Mar 18, 2025 • 52min
The Future of Ticketing - Bobbie Walker, SDSU
Bobbie Walker from San Diego State University shares strategies for successful ticket sales and insights into future sports technology trends. A must-listen for anyone in ticketing, tech, and those at the college sports space. Show notes - https://sportsgeekhq.com/bobbie-walkersan-diego-state-university

Mar 13, 2025 • 7min
How Sustainability is Key for Formula E, Mark Preston
In this Sports Geek Throwback episode, Sean Callanan interviews Mark Preston. They discussed sustainability as a key pillar and selling point for Formula E. Show notes - https://sportsgeekhq.com/how-sustainability-is-key-for-formula-e-mark-preston

Mar 11, 2025 • 55min
Leading Digital Innovation in Sports - Andrew Yaffe, Dude Perfect
Drawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/

Mar 6, 2025 • 6min
Marketing to a broad Audience, Loretta Johns
In this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns

Mar 4, 2025 • 60min
How to Connect with Modern Fans - Zach Galia, Pittsburgh Pirates
Discover how the Pittsburgh Pirates balance tradition with innovation through social media, featuring insights on content strategy, team management and digital storytelling with Zach Galia. A great listen for sports digital and teams looking to modernise their digital approach. Show notes - https://sportsgeekhq.com/zach-galia-pittsburgh-pirates/
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