

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Aug 31, 2025 • 4min
McLaren and Mastercard Partner for 2026, Son Heung-min's Record MLS Move, Netflix Streams World Baseball Classic - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: McLaren announces Mastercard naming partnership starting 2026, Son Heung-min makes historic LAFC move for record $26.5M, Netflix to exclusively stream 2026 World Baseball Classic in Japan, plus esports goes national with new Nations Cup and AI voice technology costs drop to just 19 cents per call - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 28, 2025 • 5min
Tech Giants Reshape Sports Media, NFL Private Equity Success, and NBA Expansion Reality Check - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How Amazon, Apple, Netflix and Disney+ are transforming sports broadcasting, the NFL's private equity experiment boosts franchise values by 20%, Mark Cuban explains why NBA expansion isn't happening, plus Bundesliga's innovative YouTube creator partnerships and the latest in AI development - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 28, 2025 • 5min
Strategies for bold marketing campaign, Hannah Warren
In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren

Aug 26, 2025 • 1h
Leadership Across Leagues - Steve Reese
Steve Reese shares insights from 34 years in sports technology, covering leadership lessons from the NFL, MLB, and NBA, plus his philosophy on empowering innovation at every organisational level. Show notes available at sportsgeekhq.com/431

Aug 25, 2025 • 5min
Stephen Curry Partners with Google as Performance Advisor, Tiger Woods Leading PGA Tour Revolution and Private Equity Enters College Sports - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Stephen Curry's groundbreaking partnership with Google as Performance Advisor, Tiger Woods spearheading major PGA Tour changes, ESPN's streaming strategy, private equity entering college athletics through lending deals, AI's impact on marketing, and a fascinating experiment on AI predicting personal taste - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 21, 2025 • 5min
ESPN Launches DTC Service with Stephen A. Smith, PGA Tour Teams with Tiger Woods and Theo Epstein, NFL and Microsoft AI Partnership - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: ESPN's major streaming launch features Stephen A. Smith and their first mascot, the PGA Tour transforms with Tiger Woods and Theo Epstein leading change, Microsoft partners with NFL on AI game analysis, plus Yahoo Sports launches free streaming network and Bill Gates announces $1M AI competition for Alzheimer's research - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 21, 2025 • 6min
Building a global fan strategy, Glen Rolls
In this Sports Geek Throwback episode, Sean Callanan interviews Glen Rolls. They discussed La Liga’s strategies in building international fandom. Show notes - https://sportsgeekhq.com/building-a-global-fan-strategy-glen-rolls

Aug 19, 2025 • 1h 6min
Creating Magic in the Minors - Cameron Coughlan, Salt Lake Bees
Cameron Coughlan, SVP of Ticketing & Guest Experience at Salt Lake Bees, shares his unique journey from professional baseball player to Disney's customer service excellence, through NBA operations with the Utah Jazz, and now back to baseball. Cameron discusses building a major league experience at the Triple-A level, implementing Disney's service philosophy in sports, and insights from speaking at SEAT on smart venue management. Learn how to empower front-line staff, create lasting fan relationships, and apply cross-industry best practices to elevate guest experiences. Show notes available at https://sportsgeekhq.com/430

Aug 18, 2025 • 4min
Meta Smart Glasses Under $1K, Sky's Record Premier League Deal and ChatGPT's $2B Mobile Success - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Meta's affordable Celeste smart glasses with neural wristband controls, Sky Media's landmark Premier League sponsorship deal with six major brands, and ChatGPT's explosive $2 billion mobile revenue growth. Plus cybersecurity risks for college athletes and GPT-5's debut in GitHub Copilot - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Aug 15, 2025 • 3min
Disney-NFL Game Changer, SailGP's F1-Style Rise and ESPN's Gen-Z Play - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's groundbreaking NFL partnership giving the league 10% ESPN equity, SailGP's meteoric rise as sailing's answer to Formula 1, and ESPN's strategic Gen-Z content push with social media star Katie Feeney - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.