

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Jul 17, 2025 • 9min
Aussie Basketball success sets a foundation, Ned Coten
In this Sports Geek Throwback episode, Sean Callanan interviews Ned Coten. They discussed early days success of basketball in Australia. Show notes - https://sportsgeekhq.com/aussie-basketball-success-sets-a-foundation-ned-coten

Jul 15, 2025 • 44min
The Evolution of Ticket Sales – Matt Peterson, SF Giants
Matt Peterson, Vice President of Ticket Sales and Premium Seating at the San Francisco Giants, shares his 26-year journey through the sports sales industry. He discusses the transformation from paper to digital ticketing and emphasizes the role of data in pricing strategies. Peterson reveals how the Giants innovate fan experiences with premium offerings and technology. He also highlights the team's strong organizational culture and commitment to community engagement, showcasing the collaboration between sales, marketing, and analytics that drives success.

Jul 13, 2025 • 3min
Cadillac's $30M Monthly F1 Investment and Meta's New Messaging Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Cadillac's massive Formula 1 preparations costing $30 million monthly, Meta's new direct messaging approach for brands, and Las Vegas's ambitious $1.75 billion sports expansion plans. Plus, Tom Brady's Birmingham City FC docuseries and YouTube's content discovery changes - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 10, 2025 • 3min
Apple Challenges ESPN for F1 Rights, Uber Partners with Olympics, and Big 12 Plans Global Expansion - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into the latest sports business news with updates on Apple's push for F1 broadcasting rights, Uber's Olympic partnership for LA 2028, and the Big 12's international expansion plans. Plus, insights on NIL approval challenges and the Utah Royals' remarkable $100 million valuation, all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 10, 2025 • 6min
Taking on new remit - Broadcast, Dewayne Hankins
In this Sports Geek Throwback episode, Sean Callanan interviews Dewayne Hankins. They discussed how the digital remit widened from just content. Show notes - https://sportsgeekhq.com/taking-on-new-remit-broadcast-dewayne-hankins

Jul 7, 2025 • 3min
Shitposting for Wins and TikTok's New Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how sports teams are winning with irreverent social content, TikTok's new bulletin boards feature, ChatGPT's impact on news traffic, Netflix's triumph over traditional TV, and the hidden cognitive costs of AI convenience - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 4, 2025 • 3min
Keanu Reeves Producing F1 Documentary, NBA Salary Cap Jumps 10% - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Cadillac's Formula 1 documentary series with Keanu Reeves, NBA's historic $154.6M salary cap increase, and how AI language models are evolving - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jul 3, 2025 • 5min
Creating compelling content beyond match result, Scott Kegley
Discover how to create engaging content for sports fans, regardless of whether your team wins or loses. Delve into strategies for connecting with both dedicated and casual audiences through digital platforms. Learn the importance of humor and transparency in communication during tough times, emphasizing that compelling storytelling can enhance the fan experience beyond mere match outcomes.

Jun 26, 2025 • 2min
Festivalisation of Sports, Chiefs' Global Push, and NASCAR's Streaming Shift - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how sports are transforming through festivalisation attracting younger audiences, the Kansas City Chiefs' strategic UK expansion, TikTok's new Bulletin Boards feature challenging Instagram, and NASCAR's streaming evolution on Amazon Prime - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Jun 26, 2025 • 6min
AI and Data Engineering in Sports, Nick Makarov
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Makarov from Austin FC. They discussed AI and Data Engineering in Sports. Show notes - https://sportsgeekhq.com/ai-and-data-engineering-in-sports-nick-makarov