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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Oct 23, 2024 • 7min

Digital and Technology as problem solvers, Eric SanInocencio

In this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio
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Oct 22, 2024 • 54min

USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA

Dan McBride, Senior Director of Championship Ticketing and Experiences at the USGA, reveals how data transforms ticketing in golf. He discusses innovative strategies like flex memberships and high-end group offerings that cater to modern fan demands. McBride emphasizes the role of AI in enhancing fan engagement and logistics for major events. He also delves into the crucial impact of social media advertising on ticket sales, highlighting platforms like Instagram as key tools for reaching diverse audiences.
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Oct 17, 2024 • 4min

Engaging fans in new ways, Brian Costello

In this Sports Geek Throwback episode, Sean Callanan interviews Brian Costello from Portland Timbers. They discussed Engaging fans in new ways. Show notes - https://sportsgeekhq.com/engaging-fans-in-new-ways-brian-costello
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Oct 15, 2024 • 52min

The Power of Storytelling in Sports - Barbara Maningat, LA Galaxy

In this Sports Geek interview with Sean Callanan, Barbara Maningat from LA Galaxy chats about the power of video storytelling in sports, managing high-performance creative teams, and leveraging digital platforms to enhance fan engagement.  Show notes - https://sportsgeekhq.com/barbara-maningat-la-galaxy/
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Oct 9, 2024 • 7min

Building and identifying customers, Jeremy Butler

In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Butler who was at the Sale Sharks Rugby Club when the episode was recorded. They discussed  building and identifying customers. Show notes - https://sportsgeekhq.com/building-and-identifying-customers-jeremy-butler
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Oct 8, 2024 • 57min

Tech Meets Fandom: Evolving Sports Apps - Jon Wolf , MLSE

In this Sports Geek interview with Sean Callanan, Jon Wolf from MLSE chats about app development for sports teams, fan engagement strategies, and the future of AI in sports technology. Show notes - https://sportsgeekhq.com/jon-wolf-mlse/
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Oct 2, 2024 • 5min

Sustaining fan base on and off court, Damion Chatmon

In this Sports Geek Throwback episode, Sean Callanan interviews Damion Chatmon, who was at the Cleveland Cavaliers when the episode was recorded. They discussed sustaining fan base on and off court. Show notes - https://sportsgeekhq.com/podcast/throwback/sustaining-fan-base-on-and-off-court-damion-chatmon
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Oct 1, 2024 • 1h 10min

Game, Set, Match: Sweating the small stuff in social - Reshina Warren, WTA

In this Sports Geek interview with Sean Callanan, Reshina Warren from the Women's Tennis Association chats about importance of sweating the small stuff to maximise social media efforts, audience engagement, and leveraging social media to grow women's tennis globally. Show notes - https://sportsgeekhq.com/podcast/reshina-warren-womens-tennis-association
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Sep 25, 2024 • 6min

Content strands for digital revenue, Jayne Bussman-Wise

In this Sports Geek Throwback episode, Sean Callanan interviews Jayne Bussman-Wise, who was at NY Red Bulls when the episode was recorded. They discussed importance of content strands. Show notes - https://sportsgeekhq.com/podcast/throwback/content-strands-for-digital-revenue-jayne-bussman-wise
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Sep 24, 2024 • 55min

Behind the Scenes: Writing Angeball - Vince Rugari

In this Sports Geek interview with Sean Callanan, Vince Rugari chats about his journey in sports journalism, the changing landscape of football in Australia, and his book AngeBall on Ange Postecoglou's career. Show notes - https://sportsgeekhq.com/podcast/vince-rugari-angeball/

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