Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jun 24, 2025 • 19min
Sports Geek's Digital Evolution: Social, Advertising, Content & AI
In this solo episode, Sean Callanan takes listeners through Sports Geek's remarkable 16-year journey in the sports business industry. From pioneering social media adoption in sports to implementing cutting-edge AI solutions, Sean shares how Sports Geek has evolved while maintaining its core mission of connecting fans, sports, and sponsors through technology. Show notes - https://sportsgeekhq.com/sports-geeks-digital-evolution-social-advertising-content-ai
Jun 23, 2025 • 4min
Private Equity Transforms College Sports and Streaming Overtakes Traditional TV - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how $500 million private equity initiatives are reshaping college athletics after NCAA settlement, while streaming platforms capture nearly 45% of TV viewership. Plus, discover how NIL opportunities are dramatically impacting NBA draft entries and why digital piracy costs Serie A over $345 million annually - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Jun 20, 2025 • 6min
Building career success through conferences, Dani Brown
In this Sports Geek Throwback episode, Sean Callanan interviews Dani Brown. They discussed how conference like SEAT helps build network and career growth. Show notes - https://sportsgeekhq.com/building-career-success-through-conferences-dani-brown
Jun 19, 2025 • 3min
FIFA's $1 Billion Club World Cup and Premier League's NFL-Inspired Scheduling Revolution - Sports Geek Rapid Rundown
Discover FIFA's groundbreaking $1 billion Club World Cup and how the Premier League is innovating with flex scheduling inspired by the NFL. Learn about the staggering $10 billion sale of the Lakers and delve into Reddit's new AI tools for advertising. Plus, insights from Microsoft on the evolving concept of the 'infinite workday' will keep you intrigued!
Jun 17, 2025 • 47min
Bringing sailing to new audiences - Mike Buckley, United States SailGP Team
Mike Buckley, Co-owner and CEO of United States SailGP Team, shares insights on transitioning from professional athlete to sports executive, building high-performance teams, and leading a cutting-edge sailing franchise. A must-listen for sports business professionals, sailing enthusiasts, and anyone interested in innovative sports leadership. Show notes - https://sportsgeekhq.com/mike-buckley-united-states-sailgp-team
Jun 16, 2025 • 3min
FIFA's Billion-Dollar Gamble, NBA's Digital Future, and Wrexham's 18,900% Valuation Surge - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's $1B Club World Cup challenging UEFA, NBA's new digital entertainment venture with Take-Two, and how Ryan Reynolds turned Wrexham AFC into a $475M global brand. Plus NCAA's trademark battle and the rise of 'vibe marketing' - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Jun 13, 2025 • 3min
F1 Movie Redefines Brand Integration and NCAA's $2.75 Billion Backpay Settlement - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how F1's new movie is revolutionizing brand storytelling, the NCAA's landmark $2.75 billion settlement transforms athlete compensation, and Cricket Australia's fan engagement strategy boosts match experiences by 19%. Plus, Missouri approves stadium funding for Chiefs and Royals, and the Lakers dominate social media with 63.8M followers - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Jun 12, 2025 • 7min
Building passionate fan communities, Mac Slavin
In this Sports Geek Throwback episode, Sean Callanan interviews Mac Slavin. They discussed how sports teams use digital and social media to engage and grow passionate fan communities. Show notes - https://sportsgeekhq.com/building-passionate-fan-communities-mac-slavin
Jun 10, 2025 • 41min
Showcasing New Zealand Culture on the Global Stage - Nicki Nicol, NZ Olympic Committee
Join Nicki Nicol, CEO of the New Zealand Olympic Committee, as she discusses strategic planning for upcoming Games, athlete development, and integrating Māori culture into sports. A great listen for sports administrators and those interested in Olympic movement leadership. Show notes - https://sportsgeekhq.com/nicki-nicol-nz-olympic-committee/
Jun 8, 2025 • 3min
Stadium Connectivity Evolution, Record-Breaking Celtics Sale and NBA Sponsorship Boom - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the evolving stadium connectivity landscape, Boston Celtics' record $6.1B valuation, NBA's 91% sponsorship revenue growth, and landmark NCAA settlement allowing direct athlete payments - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
