Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Oct 23, 2025 • 5min
Connecting digital & commercial teams, Matt Gardner
In this Sports Geek Throwback episode, Sean Callanan interviews Matt Gardner. They discussed importance of connecting digital & commercial teams. Show notes - https://sportsgeekhq.com/connecting-digital-commercial-teams-matt-gardner
Oct 19, 2025 • 4min
Apple's $750M Formula 1 Deal, Lionsgate's TikTok Strategy and AI Disrupting the Web - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple secures exclusive U.S. Formula 1 streaming rights for $750M, Lionsgate partners with TikTok fan editors for movie marketing, NEP Group raises $700M, Spotify upgrades AI DJ with text commands, and The Economist explores how AI is killing the web - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 17, 2025 • 5min
Premier League Salary Cap Controversy, NBA Values Hit Record $5.5B Average, and British Basketball Banned by FIBA - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's rundown covers Premier League anchoring rules facing opposition from Man United and City, NBA franchise values soaring to record highs led by Warriors at $11.33B, FIBA banning British basketball over governance issues, MLB playoff ratings surging, Mariners' social media success, fresh leadership perspectives in sports, and OpenAI's Sora 2 transforming video creation - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 16, 2025 • 7min
Fresh perspectives in sports, Gen Dohrmann
In this Sports Geek Throwback episode, Sean Callanan interviews Gen Dohrmann. They discussed bringing fresh perspectives in traditional sports. Show notes - https://sportsgeekhq.com/fresh-perspectives-in-sports-gen-dohrmann
Oct 13, 2025 • 5min
FIFA's $25k World Cup Tickets, Netflix Eyes Champions League, Athletes Own $725m Media Empire - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: FIFA's controversial 2026 World Cup ticketing system faces criticism, Netflix considers Champions League rights bid, and athlete-owned media companies drive billions in value. Plus Ticketmaster's $100m Australian deal and Google's LA28 Olympics partnership - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 9, 2025 • 3min
NFL Ratings Surge, Amazon's NBA Sponsorship Strategy, and AI's Industrial Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The NFL hits its highest viewership since 2010, Amazon unveils its comprehensive NBA sponsorship playbook worth $1.8 billion annually, plus how 44% of companies now pay for AI tools in the new industrial era of artificial intelligence - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 9, 2025 • 6min
Taking New Zealand Rugby global, Andy Burt
In this Sports Geek Throwback episode, Sean Callanan interviews Andy Burt, about how NZR+ is expanding New Zealand Rugby's global reach. Show notes - https://sportsgeekhq.com/taking-new-zealand-rugby-global-andy-burt
Oct 6, 2025 • 5min
NBA's AI Revolution, OpenAI Hits $500B Valuation and MLB's Record Breaking Season - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's Australian expansion efforts and revolutionary AI analytics partnership, OpenAI's massive $500 billion valuation milestone, MLB's record-breaking viewership success, and concerning gambling industry practices around stolen funds - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Oct 2, 2025 • 6min
Audience adaptability insights, Jen Fusci
In this Sports Geek Throwback episode, Sean Callanan interviews Jen Fusci about the importance of understanding your audience and providing flexible ticket options. Show notes - https://sportsgeekhq.com/audience-adaptability-insights-jen-fusci
Sep 28, 2025 • 4min
AFL Players' Social Media Goldmine, FanDuel's $50B Playbook and EA's Historic Buyout - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: From AFL players leveraging 2.5 million Instagram followers to Electronic Arts' $50 billion private buyout deal. Plus FanDuel's sports betting dominance, MLB's media rights shuffle with NBC and ESPN, Apple's iPhone broadcast innovation, and the booming sports alcohol market - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
