Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
Nov 21, 2024 • 2min
YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads
Sports Geek Rapid Rundown is curated by Sports Geek Reads - YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
Nov 20, 2024 • 6min
Facebook advertising in ticketing, Steve DeLay
In this Sports Geek Throwback episode, Sean Callanan interviews Steve DeLay. They discussed how Facebook advertising has changed the ticket sales game. Show notes - https://sportsgeekhq.com/facebook-advertising-in-ticketing-steve-delay
Nov 19, 2024 • 2min
Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping
Sports Geek Rapid Rundown is curated by Sports Geek Reads - Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping. You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
Nov 19, 2024 • 53min
Navigating Sports Marketing Dynamics - Josh Marton, PGA of Australia
In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/
Nov 17, 2024 • 3min
Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out
Curated by Sports Geek Reads - Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com
Nov 15, 2024 • 2min
Caitlin Clark at LPGA, Bluesky surges and OpenAI agents
Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
Nov 13, 2024 • 7min
Growth and attracting new fans, Darren Birch
In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
Nov 13, 2024 • 2min
NBA Cup viewership, sports documentaries and AI in Health
Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
Nov 12, 2024 • 58min
Innovation in Sports Venues - David Jones, AEG
David Jones, Chief Information Officer at AEG Global Technology, shares his journey from music to sports tech, focusing on transforming fan engagement through innovative strategies. He discusses the critical role of data management and AI in enhancing customer experiences at venues. The conversation highlights how understanding fan behavior drives marketing and revenue growth. Jones also reflects on the personal impact of sports and offers insights into navigating social media for business success.
Nov 6, 2024 • 6min
Sleep is key for better health, Steve Reese
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese
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