

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Sep 26, 2025 • 56min
Youth Culture Meets Sports Commerce - Moksha Fitzgibbons, Complex NTWRK
Complex NTWRK President Moksha Fitzgibbons shares insights on bridging sports and youth culture, from Allen Iverson's cultural impact to the Takashi Murakami MLB collaboration that generated tens of millions in revenue. Show notes - https://sportsgeekhq.com/435

Sep 26, 2025 • 3min
MLB Robot Umpires, FIFA's 64-Team World Cup Plans and Premier League's AI Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: MLB introduces robot umpires for 2026, FIFA considers expanding the 2030 World Cup to 64 teams, the Premier League sees massive engagement gains from AI partnerships, and luxury brands finally master TikTok with authentic content strategies - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 25, 2025 • 6min
Problem-solving for team growth, David Stevenson
In this Sports Geek Throwback episode, Sean Callanan interviews David Stevenson. They discussed problem-solving for team growth. Show notes - https://sportsgeekhq.com/problem-solving-for-team-growth-david-stevenson

Sep 22, 2025 • 3min
WWE Prices Out American Fans, Meta's $70B Smartglasses Bet, and NBC's Revolutionary NBA Coverage - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: WWE's international expansion strategy is pricing out American fans with 140% ticket price increases, Meta bets big on smartglasses despite $70 billion in losses, and NBC Sports launches groundbreaking courtside NBA analyst coverage for 2025-26 season - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 18, 2025 • 5min
Apple's $150M F1 Streaming Bid, Manchester United's Record Revenue, AI Transforms Media - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple makes aggressive $150M bid for Formula 1 streaming rights, Manchester United posts record £666.5M revenue despite poor season, and AI revolutionizes everything from Amazon advertising to Olympic broadcasting. Plus YouTube's billion podcast viewers and MLB's broadcast TV strategy - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 18, 2025 • 7min
Building fan experiences for a startup brand, Christine Finnegan
In this Sports Geek Throwback episode, Sean Callanan interviews Christine Finnegan about building fan experiences and community engagement for a startup NBL team. Show notes -https://sportsgeekhq.com/building-fan-experiences-for-a-startup-brand-christine-finnegan

Sep 16, 2025 • 59min
Building Stadium Technology from Cubs to Titans - Andrew McIntyre, Tennessee Titans
Tennessee Titans SVP Andrew McIntyre shares insights from leading technology transformations at the Chicago Cubs, Tampa Bay Lightning, and now building the future of NFL stadium innovation. Show notes - https://sportsgeekhq.com/434

Sep 15, 2025 • 3min
Trail Blazers Sold for $4.25 Billion, WNBA Sets Viewership Records and AI Content Tools - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the Portland Trail Blazers' $4.25 billion sale to the Dundon Group, ESPN's record-breaking WNBA viewership numbers averaging 1.3 million viewers, and how AI-powered content creation tools are transforming media production - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 12, 2025 • 4min
CVC Forms $14 Billion Sports Empire, NBA Investigates Clippers Cap Violation, Rugby's Financial Crisis - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers CVC Capital's massive $14 billion Global Sport Group launch, the NBA's investigation into the Clippers over Kawhi Leonard's $28 million deal, rugby's existential financial crisis with $137 million losses, AI reshaping advertising agencies, and UK Athletics CEO's bold vision for sports innovation - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sep 11, 2025 • 5min
Let them cook, Reshina Warren
In this Sports Geek Throwback episode, Sean Callanan interviews Reshina Warren. They discussed approach on empowering digital teams to foster creativity. Show notes - https://sportsgeekhq.com/let-them-cook-reshina-warren


