Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Michael Farris, Director of Business Strategy and Insights at the Country Music Association, shares his expertise in enhancing fan experiences through innovative ticketing strategies. He discusses the importance of data management in planning events, drawing parallels between the sports and country music industries. Farris highlights how AI is transforming ticketing and promoting diversity in audiences. He also emphasizes the vital role of social media in engaging both new and long-time fans, showcasing the evolving landscape of country music.

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: McLaren announces Mastercard naming partnership starting 2026, Son Heung-min makes historic LAFC move for record $26.5M, Netflix to exclusively stream 2026 World Baseball Classic in Japan, plus esports goes national with new Nations Cup and AI voice technology costs drop to just 19 cents per call - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How Amazon, Apple, Netflix and Disney+ are transforming sports broadcasting, the NFL's private equity experiment boosts franchise values by 20%, Mark Cuban explains why NBA expansion isn't happening, plus Bundesliga's innovative YouTube creator partnerships and the latest in AI development - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren

Steve Reese shares insights from 34 years in sports technology, covering leadership lessons from the NFL, MLB, and NBA, plus his philosophy on empowering innovation at every organisational level. Show notes available at sportsgeekhq.com/431

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Stephen Curry's groundbreaking partnership with Google as Performance Advisor, Tiger Woods spearheading major PGA Tour changes, ESPN's streaming strategy, private equity entering college athletics through lending deals, AI's impact on marketing, and a fascinating experiment on AI predicting personal taste - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: ESPN's major streaming launch features Stephen A. Smith and their first mascot, the PGA Tour transforms with Tiger Woods and Theo Epstein leading change, Microsoft partners with NFL on AI game analysis, plus Yahoo Sports launches free streaming network and Bill Gates announces $1M AI competition for Alzheimer's research - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

In this Sports Geek Throwback episode, Sean Callanan interviews Glen Rolls. They discussed La Liga's strategies in building international fandom. Show notes - https://sportsgeekhq.com/building-a-global-fan-strategy-glen-rolls

Cameron Coughlan, SVP of Ticketing & Guest Experience at Salt Lake Bees, shares his unique journey from professional baseball player to Disney's customer service excellence, through NBA operations with the Utah Jazz, and now back to baseball. Cameron discusses building a major league experience at the Triple-A level, implementing Disney's service philosophy in sports, and insights from speaking at SEAT on smart venue management. Learn how to empower front-line staff, create lasting fan relationships, and apply cross-industry best practices to elevate guest experiences. Show notes available at https://sportsgeekhq.com/430

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Meta's affordable Celeste smart glasses with neural wristband controls, Sky Media's landmark Premier League sponsorship deal with six major brands, and ChatGPT's explosive $2 billion mobile revenue growth. Plus cybersecurity risks for college athletes and GPT-5's debut in GitHub Copilot - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown