

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

May 21, 2025 • 42min
Building a big big fan base in the West - Mitchell Dale, GWS Giants
Mitchell Dale shares GWS Giants' journey in expanding their fanbase through digital innovation and strategic growth. Essential listening for sports executives and marketers interested in audience engagement and market expansion strategies in competitive environments. Show notes - https://sportsgeekhq.com/mitchell-dale-gws-giants/

May 18, 2025 • 3min
Interactive NBA Viewing, MLB's AI Highlights and the Rise of Self-Coding AI - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover NBC's interactive NBA coverage, MLB's personalized highlights via Google Cloud, and breakthroughs in self-coding AI. Plus Microsoft's AI competition and using AI for sports app design - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 16, 2025 • 7min
Why customer’s data privacy matters, Aaron LeValley
In this Sports Geek Throwback episode, Sean Callanan interviews Aaron LeValley. They discussed the Importance of customer’s data privacy. Show notes - https://sportsgeekhq.com/why-customers-data-privacy-matters-aaron-levalley

May 15, 2025 • 3min
AI-Powered NFL Scheduling and Reddit Co-founder's £20M Investment in Chelsea Women - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how digital innovation is transforming sports with the NFL's AI-enhanced 2025 schedule, YouTube's exclusive NFL streaming deal in Brazil, and Reddit co-founder Alexis Ohanian's groundbreaking £20 million investment in Chelsea Women's team, making them the most valuable women's team globally - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 14, 2025 • 55min
75 years in and still growing - Krista Olson, LPGA
LPGA's first-ever VP of Marketing, Krista Olson, breaks down her strategic playbook for digital transformation. Drawing from her experience with the San Francisco 49ers, Washington Wizards, and RedPeg Marketing, Krista provides expert insights on evolving sports marketing for the digital age. A great listen for sports executives, marketing professionals, and digital strategy leaders. Show notes - https://sportsgeekhq.com/krista-olson-lpga/

May 12, 2025 • 3min
Jordan's NASCAR Legal Battle, YouTube's Creator Revolution, and Robot Olympics Coming 2025 - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's antitrust lawsuit against NASCAR, YouTube's new tools for creator-brand partnerships, and the groundbreaking World Humanoid Robot Games launching in Beijing - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 2025 • 3min
Disney's Middle East Ambitions and Next Level Racing's Gaming Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 2025 • 1h 2min
NFL to MLS - MySpace to TikTok - Jennifer Hinkle on building brands & fan bases
Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. Show notes - https://sportsgeekhq.com/428

May 8, 2025 • 11min
Revenue with purpose, Jessica Smith
In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Smith. They discussed purpose-driven revenue model that works. Show notes - https://sportsgeekhq.com/revenue-with-purpose-jessica-smith/

May 6, 2025 • 45min
Content Automation and AI in Sports
A deep dive into content automation and AI in sports, featuring a unique episode format where AI-generated voices ask the tough questions about balancing technology with authentic storytelling. Sean Callanan shares practical insights from Sports Geek's experience with AI tools, including the Rapid Rundown workflow, and provides actionable advice for sports organizations looking to embrace automation responsibly. Whether you're a digital team leader or a content creator, this episode explores how to leverage AI effectively while maintaining your brand's voice and human touch. Show notes - https://sportsgeekhq.com/content-automation-and-ai-in-sports