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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Oct 1, 2024 • 1h 10min

Game, Set, Match: Sweating the small stuff in social - Reshina Warren, WTA

In this Sports Geek interview with Sean Callanan, Reshina Warren from the Women's Tennis Association chats about importance of sweating the small stuff to maximise social media efforts, audience engagement, and leveraging social media to grow women's tennis globally. Show notes - https://sportsgeekhq.com/podcast/reshina-warren-womens-tennis-association
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Sep 25, 2024 • 6min

Content strands for digital revenue, Jayne Bussman-Wise

In this Sports Geek Throwback episode, Sean Callanan interviews Jayne Bussman-Wise, who was at NY Red Bulls when the episode was recorded. They discussed importance of content strands. Show notes - https://sportsgeekhq.com/podcast/throwback/content-strands-for-digital-revenue-jayne-bussman-wise
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Sep 24, 2024 • 55min

Behind the Scenes: Writing Angeball - Vince Rugari

In this Sports Geek interview with Sean Callanan, Vince Rugari chats about his journey in sports journalism, the changing landscape of football in Australia, and his book AngeBall on Ange Postecoglou's career. Show notes - https://sportsgeekhq.com/podcast/vince-rugari-angeball/
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Sep 18, 2024 • 7min

Sponsorship and Digital, J.W. Cannon

In this Sports Geek Throwback episode, Sean Callanan interviews J.W. Cannon who was at the UPS when the interview was recorded. They discussed Sponsorship and Digital. Show notes - https://sportsgeekhq.com/podcast/throwback/sponsorship-and-digital-j-w-cannon/
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Sep 17, 2024 • 55min

Connecting Netball Communities - Hannah Warren, Netball Australia

In this Sports Geek interview with Sean Callanan, Hannah Warren of Netball Australia discussed brand strategy, storytelling, and the importance of connecting to grassroots communities. Show notes - https://sportsgeekhq.com/podcast/hannah-warren-netball-australia/
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Sep 11, 2024 • 6min

Building a fan base, Colin Kelly

In this Sports Geek Throwback episode, Sean Callanan interviews Colin Kelly of LAFC. They discussed challenges of building a fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/building-a-fan-base-colin-kelly
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Sep 10, 2024 • 50min

Building Brand in a Competitive Sports Market - Jerome Elenez, FC Dallas

In this Sports Geek interview with Sean Callanan, Jerome Elenez from FC Dallas chats about innovative marketing strategies, the impact of partnerships, and preparing for the 2026 FIFA World Cup. Show notes - https://sportsgeekhq.com/podcast/jerome-elenez-fc-dallas/
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Sep 4, 2024 • 6min

Targeting fans from different generations, Steve Conley

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Conley, who was at the Boston Red Sox when the episode was recorded. They discussed targeting different types of fans. Show notes - https://sportsgeekhq.com/podcast/throwback/targeting-fans-from-different-generations-steve-conley
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Sep 3, 2024 • 37min

Creating meaningful partnerships that deliver - Ben Hirschfeld, Cricket NSW

In this Sports Geek interview with Sean Callanan, Ben Hirschfeld from Cricket NSW chats about engaging fans, leveraging sponsorships, and the importance of data-driven strategies in sports partnerships. Show notes - https://sportsgeekhq.com/podcast/ben-hirschfeld-cricket-new-south-wales
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Aug 28, 2024 • 7min

How media has changed, Marina Go

In this Sports Geek Throwback episode, Sean Callanan interviews Marina Go who was at Netball Australia. They discussed changes in media landscape.  Show notes - https://sportsgeekhq.com/podcast/throwback/how-media-has-changed-marina-go

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