

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

May 4, 2025 • 3min
NBA's $76 Billion Media Revolution, IBM's $150 Billion Tech Investment, and TikTok's $10M Daily Creator Revenue - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the NBA's $76B broadcasting deal transforms basketball consumption, IBM commits $150B to American technology, TikTok creators generate $10M daily in revenue, and Meta launches its first AI app featuring Llama 4 - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 1, 2025 • 2min
Athletes As Media Platforms, Caitlin Clark's $440 Tickets, TikTok's Livestreaming Boom - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how athletes like Naomi Osaka are becoming media platforms, Caitlin Clark's impact on WNBA ticket prices, TikTok's rise as the #2 livestreaming platform, and NBA 2K's new pay-to-enter gaming contests - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 1, 2025 • 10min
Digital stats that matter, Dan Marrazza
Dan Marrazza, former Director of Digital Strategy at the Pro Football Hall of Fame, dives into the world of digital stats that truly matter. He critiques traditional metrics like follower counts and highlights the significance of exposure rates for understanding audience engagement. Marrazza introduces a groundbreaking social media metric that evaluates content performance more effectively than before. He also emphasizes the importance of storytelling in presenting data, advocating for clarity tailored to various audiences to enhance engagement.

Apr 27, 2025 • 3min
NCAA's Gambling Data Deal, TikTok's Sports Storytelling Revolution, and 3D Tech Changing How We Watch Games - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: This week's rundown explores NCAA's landmark gambling data partnership with Genius Sports, how TikTok creators are transforming sports storytelling, breakthrough 3D technology recreating live sports moments, Microsoft's workplace AI agents, and Cam Ward's journey from transfer portal to $43M NFL contract - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 25, 2025 • 3min
Comcast's Sports Lifeline, Packers' $1M Startup Draft, and NFL's Fashion Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Comcast's sports-centric business strategy, Green Bay Packers' innovative $100M venture capital initiative, and the NFL's surprising fashion editor hire to humanize athletes. Plus, learn how Green Bay residents are cashing in on NFL Draft parking and Nike's push to break the four-minute female mile - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 24, 2025 • 6min
Attracting new fans across multiple markets, Martin Anayi
In this Sports Geek Throwback episode, Sean Callanan interviews Martin Anayi. They discussed attracting and engaging new fans across multiple markets. Show notes - https://sportsgeekhq.com/attracting-new-fans-across-multiple-markets-martin-anayi

Apr 21, 2025 • 2min
OKC Thunder's Analytics Success and Warriors' $9 Billion Valuation - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the Oklahoma City Thunder's analytics-driven dominance with their historic 68-14 record, learn how the Warriors transformed into the NBA's most valuable franchise at $9.14 billion, and discover MSG Sports' strategic business spin-off - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 18, 2025 • 2min
PGA Speeds Up Play, OpenAI's Social Media Plans, and Claude's Workspace Integration - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how the PGA Tour is implementing rangefinders to speed up golf tournaments, OpenAI's potential move into social media platforms, and Anthropic Claude's new Research mode with Google Workspace integration - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 17, 2025 • 6min
A must have in your Leadership toolbox, Scott O'Neil
In this Sports Geek Throwback episode, Sean Callanan interviews Scott O'Neil. They discussed Scott’s book “Be where your feet are”, and the importance of Leadership Constitution. Show notes - https://sportsgeekhq.com/a-must-have-in-your-leadership-toolbox-scott-oneil

Apr 16, 2025 • 60min
Engaging F1 fans through global growth - Steve Garland, Red Bull Racing
Explore Red Bull Racing's content strategy with Steve Garland, Head of Content and Social at Red Bull Racing . A great listen for digital marketers, sports industry professionals, and F1 enthusiasts looking to understand modern sports media strategy. Show notes - https://sportsgeekhq.com/steve-garland-red-bull-racing/