Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan aka @seancallanan
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Apr 14, 2025 • 2min

NFL's Position-Specific Helmets, $17,000 Masters Badges, and Reddit's AI Search Tool - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NFL's groundbreaking position-specific helmet technology, Augusta National's $42 million luxury hospitality expansion, and Reddit's new Google Gemini-powered AI search tool - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
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Apr 10, 2025 • 5min

Fan engagement drives revenue, Glenn Critchley

Exploring the evolution of fan engagement, the discussion highlights the shift from traditional advertising to vibrant digital strategies. Key insights focus on how fostering genuine fan interactions boosts commercial success. The power of digital channels is emphasized, showcasing their role in forging brand partnerships and expanding audience reach. This dynamic approach demonstrates how engaging fans effectively transforms sports marketing into a profitable venture.
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Apr 8, 2025 • 40min

Levelling up the fan experience at LIV Golf Adelaide - Nick Haslam

Nick Haslam, Executive Tournament Director of LIV Golf Adelaide, shares insights from the first few years of LIV Golf in Adelaide.  In this episode, we discuss the future of sports event management and marketing in a rapidly evolving landscape. This is a great listen for sports marketers, event organisers, and industry professionals in sports entertainment. Show notes - https://sportsgeekhq.com/nick-haslam-liv-golf-adelaide/
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Apr 6, 2025 • 2min

Nike's Stock Plunge, Arsenal vs Tottenham in HK, and UFC's Meta Partnership - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the impact of Trump's tariffs on sportswear giants, the historic North London Derby heading to Hong Kong, UFC's groundbreaking deal with Meta, and OpenAI's first cybersecurity investment - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
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Apr 3, 2025 • 3min

UFC & Meta, OpenAI Academy & NFL season expansion - Sports Geek Rapid Rundown

UFC's Meta Partnership, NFL's 18-Game Season Plans & OpenAI's New Learning Platform - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown. In this episode: Explore UFC's groundbreaking technology partnership with Meta, NFL owners quietly discussing an 18-game season, OpenAI's free AI education platform, and a new 'Twitch for Sports' startup raising $22M - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
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Apr 3, 2025 • 5min

How to get a job in sports social media, Nilay Shah

In this Sports Geek Throwback episode, Sean Callanan interviews Nilay Shah.  They discussed leveraging social media for sports career growth. Show notes - https://sportsgeekhq.com/how-to-get-a-job-in-sports-social-media-nilay-shah
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Apr 1, 2025 • 46min

How to drive innovation internally - Jim Caruso, Elevate

Discover Jim Caruso's innovative journey merging tech and sports that now sees him as Chief Innovation Officer at Elevate. A great listen for entrepreneurs and intrepreneurs who want to drive and build innovative projects. Show notes - https://sportsgeekhq.com/jim-caruso-elevate/
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Mar 31, 2025 • 3min

NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown

NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown
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Mar 27, 2025 • 5min

Aligning league & teams’ interests for success, Anthony Macri

In this Sports Geek Throwback episode, Sean Callanan interviews Anthony Macri from Alpine F1. They discussed aligning the interests of the league and teams for long-term success. Show notes  - http://sportsgeekhq.com/aligning-league-teams-interests-for-success-anthony-macri
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Mar 25, 2025 • 34min

Activating & educating F1 fans with Sarah Dale, Binance

Sarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance

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