
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Aug 27, 2024 • 1h
Connected fan experiences for success - Patrick Hooper, San Jose Sharks
In this Sports Geek interview with Sean Callanan, Patrick Hooper of San Jose Sharks chats about delivering personalised experiences, leveraging technology, and the importance of customer-centric approaches in sports. Show notes - https://sportsgeekhq.com/podcast/patrick-hooper-san-jose-sharks/

Aug 21, 2024 • 7min
Technology demand in stadiums, Brad Mayne
In this Sports Geek Throwback episode, Sean Callanan interviews Brad Mayne from MetLife Stadium. They discussed technology demand on stadiums. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-demand-on-stadiums-brad-mayne

Aug 20, 2024 • 54min
Building a brand that connects - Stephanie Rogers, Vegas Golden Knights
In this Sports Geek interview with Sean Callanan, Stephanie Rogers from Vegas Golden Knights chats about leveraging technology for fan engagement, community involvement and why Vegas is a great city for sports. Show notes - https://sportsgeekhq.com/podcast/stephanie-rogers-vegas-golden-knights

Aug 14, 2024 • 6min
Importance of first 10 seconds in videos, James Royer
In this Sports Geek Throwback episode, Sean Callanan interviews James Royer who was at the KC Chiefs, and now Founder of Standard 54. They discussed importance of the first 10 seconds in videos. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-first-10-seconds-in-videos-james-royer

Aug 13, 2024 • 49min
Leveraging data and email to engage fans - Dani Brown, OKC Thunder
In this Sports Geek interview with Sean Callanan, Dani Brown from OKC Thunder chats about leveraging data and email marketing to engage fans, and the importance of networking and supporting women in sports. Show notes - https://sportsgeekhq.com/podcast/dani-brown-okc-thunder/

Aug 8, 2024 • 9min
Managing a team with a global fan base, David Barton-Ginger
In this Sports Geek Throwback episode, Sean Callanan interviews David Barton-Ginger from NZ Rugby and now Hubspot CRM Gold Partner and implementation specialist at Openside Digital. They discussed Managing a team with a global fan base while staying connected to local fans. Show notes - https://sportsgeekhq.com/podcast/throwback/managing-a-team-with-a-global-fan-base-david-barton-ginger

Aug 6, 2024 • 45min
Replay - From Grassroots to Boomers & Opals - Matt Scriven, Basketball Australia
Replay - Basketball Australia CEO, Matt Scriven discusses the importance of building a strong foundation at the grassroots level, creating brand awareness for national teams - Boomers and Opals and his understanding the ever-evolving media landscape from his career at Channel Nine. Show notes - https://sportsgeekhq.com/podcast/matt-scriven-basketball-australia/

Jul 31, 2024 • 9min
Importance of data for partners and sponsors, Jesper Søegaard
In this Sports Geek Throwback episode, Sean Callanan interviews Jesper Søegaard, who was at the Dansk Boldspil-Union, and now Retail Development Director at Lobyco. They discussed importance of data for partners and sponsors. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-data-for-partners-and-sponsors-jesper-soegaard

Jul 30, 2024 • 53min
Always Open to Growth Opportunities, - David Stevenson, NBL
In this Sports Geek CEO series interview with Sean Callanan, David Stevenson talks about solving complex problems and growth strategies for NBL and WNBL. Show notes - https://sportsgeekhq.com/podcast/david-stevenson-nbl/

Jul 24, 2024 • 6min
Communication and segmentation in membership, Tanya Gallina
In this Sports Geek Throwback episode, Sean Callanan interviews Tanya Gallina, who was at the Hawthorn FC, and now at MCG. They discussed Communication and segmentation in membership. Show notes - https://sportsgeekhq.com/podcast/throwback/communication-and-segmentation-in-membership-tanya-gallina
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.