

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

May 12, 2025 • 3min
Jordan's NASCAR Legal Battle, YouTube's Creator Revolution, and Robot Olympics Coming 2025 - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's antitrust lawsuit against NASCAR, YouTube's new tools for creator-brand partnerships, and the groundbreaking World Humanoid Robot Games launching in Beijing - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 2025 • 3min
Disney's Middle East Ambitions and Next Level Racing's Gaming Revolution - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 8, 2025 • 1h 2min
NFL to MLS - MySpace to TikTok - Jennifer Hinkle on building brands & fan bases
Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. Show notes - https://sportsgeekhq.com/428

May 8, 2025 • 11min
Revenue with purpose, Jessica Smith
In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Smith. They discussed purpose-driven revenue model that works. Show notes - https://sportsgeekhq.com/revenue-with-purpose-jessica-smith/

May 6, 2025 • 45min
Content Automation and AI in Sports
A deep dive into content automation and AI in sports, featuring a unique episode format where AI-generated voices ask the tough questions about balancing technology with authentic storytelling. Sean Callanan shares practical insights from Sports Geek's experience with AI tools, including the Rapid Rundown workflow, and provides actionable advice for sports organizations looking to embrace automation responsibly. Whether you're a digital team leader or a content creator, this episode explores how to leverage AI effectively while maintaining your brand's voice and human touch. Show notes - https://sportsgeekhq.com/content-automation-and-ai-in-sports

May 4, 2025 • 3min
NBA's $76 Billion Media Revolution, IBM's $150 Billion Tech Investment, and TikTok's $10M Daily Creator Revenue - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the NBA's $76B broadcasting deal transforms basketball consumption, IBM commits $150B to American technology, TikTok creators generate $10M daily in revenue, and Meta launches its first AI app featuring Llama 4 - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 1, 2025 • 2min
Athletes As Media Platforms, Caitlin Clark's $440 Tickets, TikTok's Livestreaming Boom - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how athletes like Naomi Osaka are becoming media platforms, Caitlin Clark's impact on WNBA ticket prices, TikTok's rise as the #2 livestreaming platform, and NBA 2K's new pay-to-enter gaming contests - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

May 1, 2025 • 10min
Digital stats that matter, Dan Marrazza
Dan Marrazza, former Director of Digital Strategy at the Pro Football Hall of Fame, dives into the world of digital stats that truly matter. He critiques traditional metrics like follower counts and highlights the significance of exposure rates for understanding audience engagement. Marrazza introduces a groundbreaking social media metric that evaluates content performance more effectively than before. He also emphasizes the importance of storytelling in presenting data, advocating for clarity tailored to various audiences to enhance engagement.

Apr 27, 2025 • 3min
NCAA's Gambling Data Deal, TikTok's Sports Storytelling Revolution, and 3D Tech Changing How We Watch Games - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: This week's rundown explores NCAA's landmark gambling data partnership with Genius Sports, how TikTok creators are transforming sports storytelling, breakthrough 3D technology recreating live sports moments, Microsoft's workplace AI agents, and Cam Ward's journey from transfer portal to $43M NFL contract - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 25, 2025 • 3min
Comcast's Sports Lifeline, Packers' $1M Startup Draft, and NFL's Fashion Strategy - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Comcast's sports-centric business strategy, Green Bay Packers' innovative $100M venture capital initiative, and the NFL's surprising fashion editor hire to humanize athletes. Plus, learn how Green Bay residents are cashing in on NFL Draft parking and Nike's push to break the four-minute female mile - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.