Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Dec 12, 2023 • 1h

Improving the Fan Experience: A Data-Driven Approach - Jacob Rosen, Memphis Grizzlies

In this Sports Geek interview with Sean Callanan, Jacob Rosen from the Memphis Grizzlies discusses improving the fan experience, utilising AI and technology, and promoting a fan-centric approach through data analytics. Show notes - https://sportsgeekhq.com/podcast/jacob-rosen-memphis-grizzlies/
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Dec 5, 2023 • 51min

Unleashing Creativity to Drive Fandom - Jennifer van Dijk, SUPERPLASTIC

In this Sports Geek interview with Sean Callanan, Jennifer van Dijk from SUPERPLASTIC shared insights on the importance of creativity, customising collaborations, and using data to understand audience preferences across sports, art & entertainment. Show notes - https://sportsgeekhq.com/podcast/jennifer-van-dijk-superplastic/
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Nov 28, 2023 • 58min

Networking can be your superpower - Reuben Williams, SportsGrad

In this Sports Geek interview with Sean Callanan, Reuben Williams from Sports Grad shares insights on how to break into the sports industry, the significance of networking and community, and the development of Sports Grad as a platform for connecting professionals in the sports business. Show notes - https://sportsgeekhq.com/podcast/reuben-williams-sportsgrad/
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Nov 14, 2023 • 49min

Only The Bold - Dan Butterly, The Big West

In this Sports Geek interview, Dan Butterly, Commissioner for The Big West, discusses the importance of parity in college sports, the impact of NIL on NCAA sports and ensuring the best experience for Big West student-athletes. Show notes - https://sportsgeekhq.com/podcast/dan-butterly-the-big-west/
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Nov 8, 2023 • 1h 1min

Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks

G.M. Ciallella from Anaheim Ducks discusses advertising strategies, testing new platforms, and driving revenue through digital marketing. They explore the transition from traditional to digital marketing, the challenges of choosing platforms, collaborating with different teams, and the importance of revenue focus in building a team's capacity. They also share their love for attending sports events and exploring unique food offerings, as well as the impact of advertising platforms and recommendations for unique sports content.
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Oct 31, 2023 • 54min

Creating Memorable Fan Experiences - Lewis O'Flynn, MCC

Lewis O'Flynn, an expert in sponsorship, discusses creating immersive fan experiences and advancing stadium technology. They also explore the decline of Twitter engagement in sports conversations and the success of utilizing LinkedIn for event promotion. The chapter highlights the evolution of stadiums in social media, focusing on Instagram's role in inspiring fans and providing event information.
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Oct 24, 2023 • 56min

Growing the game for all - Dean Bosnich, NRL

In this Sports Geek interview, Dean Bosnich from NRL chats about player development, why kids shouldn’t specialise in sports, and the importance of providing opportunities for all levels of rugby league participation. Show notes -  https://sportsgeekhq.com/podcast/dean-bosnich-national-rugby-league/
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Oct 18, 2023 • 48min

Creating a Club that truly matters - Stu Taggart, Illawarra Hawks

CEO of the Illawarra Hawks, Stu Taggart, discusses the NBL's progress, connecting with the Illawarra community, and growing the fanbase. They also talk about food memories, staying updated through news apps, influential people in mental health, and engaging with the Hawks on various platforms. Tips for building social media presence are shared.
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Oct 10, 2023 • 41min

Beyond Greatness – Jane Fernandez, FIFA Women’s World Cup 2023

In the 350th Sports Geek episode, Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, the amazing Matildas’ run and the initiatives focused on sustainability, women's sport, and grassroots development. Show notes - https://sportsgeekhq.com/podcast/jane-fernandez-fifa-womens-world-cup-2023
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Oct 3, 2023 • 43min

Creating a Festival of Basketball at the World Cup - Cahyadi Wanda, Mahaka Sports

Cahyadi Wanda from Mahaka Sports discusses the challenges and successes of hosting the FIBA Basketball World Cup 2023, including last-minute ticket sales, media coverage, engaging fan experiences, inspiring young people, and basketball's legacy and future growth in Indonesia. Show notes - https://sportsgeekhq.com/podcast/cahyadi-wanda-mahaka-sports/

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