

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Feb 18, 2025 • 45min
Preseason innovation for fans and coaches - Tom Braun, LA Galaxy
Embark on an enlightening journey as Tom Braun reveals the intricate details of LA Galaxy's business operations, sharing valuable insights into their comprehensive fan engagement strategies and their dedication to meaningful community support initiatives. Show notes - https://sportsgeekhq.com/tom-braun-la-galaxy/

Feb 13, 2025 • 6min
Knowing when to adopt new technology and serve demands, Chip Suttles
In this Sports Geek Throwback episode, Sean Callanan interviews Chip Suttles. They discussed knowing when to adopt new technology and serve demands for football. Show notes - https://sportsgeekhq.com/knowing-when-to-adopt-new-technology-and-serve-demands-chip-suttles

Feb 11, 2025 • 48min
Connecting the community to the club - Shawn McIntosh, Las Vegas Lights FC
Shawn McIntosh discusses his journey from minor league hockey to CEO of Las Vegas Lights FC, sharing insights on fan engagement and revenue growth in professional sports. Great listen for sports executives, venue managers, and those interested in building successful fan-first experiences. Show notes - https://sportsgeekhq.com/shawn-mcintosh-las-vegas-lights-fc/

Feb 6, 2025 • 7min
How the Sports Loyalty Game Is Changing, John Durbin
In this Sports Geek Throwback episode, Sean Callanan interviews John Durbin who was at Pegula Sports. They discussed how sports loyalty game is changing. Show notes - https://sportsgeekhq.com/how-sports-loyalty-game-is-changing-john-durbin/

Feb 4, 2025 • 54min
How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC
Nick Makarov, Director of Business Insights and Analytics at Austin FC, shares his unique journey from finance to football. He discusses how Austin FC uses data to enhance the fan experience and foster community engagement, especially ahead of major events like the MLS All-Star game. Makarov also highlights the evolution from traditional data warehousing to innovative data lakes, emphasizing the role of AI in data visualization. His insights into storytelling and networking offer valuable advice for aspiring sports professionals!

Jan 30, 2025 • 6min
Participation metrics in sports, Tom Halls
In this Sports Geek Throwback episode, Sean Callanan interviews Tom Halls. They discussed participation metrics in sports. Show notes - https://sportsgeekhq.com/participation-metrics-in-sports-tom-halls

Jan 28, 2025 • 47min
From Corporate to Sports, how it can be done - Andrew Mikhail, Parramatta Eels
Explore Mikhail's journey from financial services to sports business, his strategies for driving organizational change and how he's applying proven business principles to elevate the NRL club's commercial performance. A must-listen for corporate professionals considering a transition to sports and sports executives looking to implement organizational change. Show notes - https://sportsgeekhq.com/andrew-mikhail-parramatta-eels/

Jan 23, 2025 • 7min
Commercial Partnerships that work, Andi Perelman
In this Sports Geek Throwback episode, Sean Callanan interviews Andi Perelman. They discussed working relationship with the commercial partnerships team to close deals. Show notes - https://sportsgeekhq.com/commercial-partnerships-that-work-andi-perelman

Jan 21, 2025 • 41min
Sports Leadership and Fan Growth: Damani Leech, Denver Broncos
Explore Damani Leech's journey from the NCAA to the NFL, his focus on global sports expansion at the NFL and now his leadership role at the Denver Broncos in this Sports Geek interview, a great listen for those in sports with C-Level aspirations. Show notes - https://sportsgeekhq.com/damani-leech-denver-broncos/

Dec 3, 2024 • 7min
We’ll be back in 2025
After another big year of podcasting we’ll be taking a break and be back in 2025. For more sports and technology news subscribe to our DAILY podcast - Sports Geek Rapid Rundown - https://sportsgeekhq.com/rapidrundown/