Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Driving value from sponsored content - Alex Kopilow, New York Mets
Jul 23, 2025
In this engaging conversation, Alex Kopilow, Director of Media Partnerships at the New York Mets and founder of SponCon Sports Newsletter, discusses the art of building trust between digital and partnership teams. He shares insights on maximizing game day revenue through strategic content and the critical role of audience engagement in sports marketing. Alex also delves into the importance of networking and crafting valuable sponsored content, highlighting how LinkedIn can enhance professional growth and collaboration within the industry.
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Breaking Into Team-Side Digital Partnerships
- Alex recounts moving from agency work back into sports with the Chicago White Sox as their first digital partnerships hire.
- He explains the role was about driving revenue across organic, paid, email, app and organizing inventory.
Sit With Partners To Build Trust
- Build trust by colocating with the partnerships team and supporting content on game nights.
- Make digital approachable so partnerships lean on you for sales calls and activations.
Digital Elevates Entire Marketing
- Digital partnerships scale beyond social to enhance in-venue experiences and broader marketing platforms.
- Integrated digital work can make sponsorships feel truly ownable and elevate overall marketing.