Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Importance of engagement, Jamie King
Jul 31, 2025
Discover the secrets to maximizing fan engagement through innovative digital strategies. Learn how clubs can enhance the fan journey by optimizing content for platforms like YouTube and Facebook. Dive into the benefits of gamified apps and loyalty programs that deepen connections between fans and teams. Explore the significance of engagement metrics in driving both audience interaction and revenue, transforming the way sports organizations connect with their supporters.
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Top-Of-Funnel Growth Priority
- Jamie King focuses on top-of-funnel growth and engagement after Premier League exposure drives follower spikes.
- He aims to convert that engaged audience down the funnel into revenue streams like content monetization.
Optimize Videos For Ad Breaks
- Optimize video content for retention and the first ad break to unlock ad revenue opportunities.
- Track five-second views and retention rate rather than only view counts to improve monetization.
Benchmark Engagement Vs Peers
- Engagement per follower is a key competitive metric and Nottingham Forest ranked highest in the Premier League this season.
- Jamie uses tools like Blinkfire to benchmark against peers and set a north star across followers, engagement and views.