Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing The Art of Partnership Activation - Maggie Drysch, St. Louis Blues
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Aug 12, 2025 Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, shares her journey from equestrian to sports marketing executive. She discusses innovative partnership activation strategies, like the unique 'Purina Doghouse' initiative, enhancing community engagement. Maggie emphasizes the importance of relationship-building and navigating sponsor needs while balancing creativity and resources. Listeners will gain insights into managing partnerships effectively and utilizing social media for enhanced engagement in the sports industry.
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Unconventional Journey Into Sports Partnerships
- Maggie traced her path from competitive equestrian scholarship to internships with Sacramento Republic and Oklahoma City, then full-time USL work.
- She later moved to the St. Louis Blues in 2021 and was promoted to Director of Partnership Activation in 2023.
Prioritize Relationship-Led Activation
- Build deep relationships and understand both partner and internal team goals to activate successful partnerships.
- Treat internal teams as experts and find the middle ground that serves the partner and the club.
Run A Biweekly Digital-Commercial Huddle
- Hold a regular biweekly sync with digital and social teams to share ideas and flag changes early.
- Use that meeting to surface content that can be repurposed for partners and to co-design activations.