Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Stadium tech & fan experience redevelopment, Scott Fitzgerald
Nov 13, 2025
Scott Fitzgerald, General Manager of Marvel Stadium, shares his extensive experience in elevating fan experiences and stadium operations. He discusses Marvel Stadium's incredible adaptability, which earned a Guinness record for being the busiest multi-purpose venue. Scott also reveals innovative ways to utilize non-event days, including stadium golf and themed parties, transforming dark days into exciting experiences. Tune in for insights into modern stadium tech and creative event delivery!
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Flexibility Is The Core Competitive Edge
- Marvel Stadium's competitive advantage is flexibility and rapid turnaround across wildly different events.
- Scott Fitzgerald credits this adaptability for making the venue one of the busiest multi-purpose stadiums globally.
300,000 Fans Before Footy Season
- Marvel hosted 300,000 people before AFL footy started, including Pink shows and a Matildas qualifier in tight windows.
- The venue converted between concert, international football, and elite AFL surfaces within days to serve diverse audiences.
Back-To-Back Diverse Events Run
- Scott lists a rapid-fire run of Coldplay, Pearl Jam, AusX Open dirt bikes and graduations followed by BBL cricket.
- These back-to-back, varied events showcase the stadium's capacity to serve very different fan demographics quickly.