Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Digital & streaming for fan engagement, Peter Filopoulos
Nov 6, 2025
Peter Filopoulos, an experienced football administrator and director at Intrepid Fox Group, dives into the world of digital and streaming for fan engagement. He highlights how live streaming can significantly expand the reach of football by increasing visibility through free-to-air broadcasts. Peter emphasizes the need for better promotion of the National Premier League and laments the limitations of pay-TV. With streaming's potential to attract large audiences and lower production costs, he showcases exciting commercial opportunities for clubs to monetize their content effectively.
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Streaming Boosts Lower-League Visibility
- Live streaming exposes lower-tier leagues to a much wider audience and raises club and player profiles.
- Peter Filopoulos reported 75,000 unique viewers for an NPL triple-header grand final event, showing significant reach.
Promote Community Competitions Deliberately
- Promote community-level competitions like the National Premier League to grow the sport's overall profile.
- Use broadcast exposure to commercialise clubs, players, and league brands.
Own And Monetise Your Streaming Content
- Take control of content and stream on platforms where your fans already are.
- Commercialise that content to generate revenue for clubs and leagues.