Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Balancing tech and fan experience, Daniel Brusilovsky
Oct 30, 2025
Daniel Brusilovsky, a seasoned sports technology executive with experience at the Golden State Warriors and Denver Broncos, shares insights on the intersection of tech and fan experience. He emphasizes the importance of addressing real fan needs rather than adding technology for technology's sake. Brusilovsky also discusses global digital strategies, highlighting unique efforts in China, and experiments with VR to elevate content quality. His perspective sheds light on how teams can enhance engagement both in-stadium and worldwide.
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Ask Why Before Adding Tech
- Ask why before adding technology to avoid feature bloat in stadiums.
- Prioritize features that meaningfully improve the fan experience, not PR wins.
Value Tech By Fan Impact
- Technology should impact the fan experience, not just generate social praise.
- Measure value by fan benefit rather than press-release optics.
Playoffs Messenger Chatbot Example
- The Warriors launched a Messenger chatbot during the playoffs to reach a billion-user platform.
- They used the bot because it could genuinely extend the team's presence to fans on that platform.