Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Dec 16, 2025 • 55min

BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC

Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441
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Dec 9, 2025 • 48min

Building a High Performance Career - Ben Simpson, Paris Saint-Germain

Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football's pinnacle. Show notes - https://sportsgeekhq.com/440
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Dec 7, 2025 • 5min

Netflix's 82.7 Billion Dollar Streaming Deal, Beckham's MLS Masterclass and AI Pricing Warnings - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Netflix's massive 82.7 billion dollar acquisition of Warner Bros Discovery, David Beckham's brilliant MLS expansion decision, Yahoo Sports' new AI game breakdowns, Meta's metaverse retreat, AI-powered dynamic pricing concerns, and worker attitudes toward AI adoption - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
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Dec 4, 2025 • 4min

NFL Sets Record 57 Million Viewers, SEN's 2026 Vision and WNBA Revenue Battle - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Breaking down the Chiefs-Cowboys Thanksgiving game that drew record 57.2 million viewers, Craig Hutchison's ambitious SEN expansion plans, heated WNBA contract negotiations over revenue sharing, plus insights on AI's future and Spotify's annual Wrapped feature - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
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Dec 4, 2025 • 6min

Tech vs. Human Touch: Customer service at stadiums, Lewis O'Flynn

In this Sports Geek Throwback episode, Sean Callanan interviews Lewis O'Flynn. They discussed balancing tech and human customer service for all fans. Show notes - https://sportsgeekhq.com/tech-vs-human-touch-customer-service-at-stadiums-lewis-oflynn
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Dec 2, 2025 • 45min

Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439
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Nov 30, 2025 • 4min

World Rugby and Emirates Strike Record Deal, Michael Jordan Takes NASCAR to Court, MLB's Strategic Media Rights Move - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: World Rugby secures longest sponsorship deal in history with Emirates through 2035, Michael Jordan's racing team challenges NASCAR's charter system in court, MLB makes strategic three-year media rights play worth $800M annually, Australia passes landmark streaming content legislation, and LA Rams fight for $1 purchase of $25M facility - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
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Nov 27, 2025 • 4min

Real Madrid Opens to Investors, AFL Media Restructure and NRL's Accidental Product - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Real Madrid makes history by opening to external investment for the first time, the AFL restructures its media operations with major job cuts, and how the NRL's data team accidentally created a game-changing product. Plus Tyler The Creator's NFL collaboration and Peyton Manning's expanding media empire - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
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Nov 27, 2025 • 7min

Balancing reach and revenue in media rights, Stephanie Beltrame

In this Sports Geek Throwback episode, Sean Callanan interviews Stephanie Beltrame. They discussed balancing reach and revenue in media rights for Cricket Australia. Show notes - https://sportsgeekhq.com/balancing-reach-and-revenue-in-media-rights-stephanie-beltrame
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Nov 26, 2025 • 48min

Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments

On this episode of Sports Geek, Romie Chaudhari from Chiron Investments shares insights on multi-sport ownership, navigating relegation battles, building NBL franchises, and investment strategy. Show notes - https://sportsgeekhq.com/438

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