
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Apr 21, 2025 • 2min
OKC Thunder's Analytics Success and Warriors' $9 Billion Valuation - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the Oklahoma City Thunder's analytics-driven dominance with their historic 68-14 record, learn how the Warriors transformed into the NBA's most valuable franchise at $9.14 billion, and discover MSG Sports' strategic business spin-off - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 18, 2025 • 2min
PGA Speeds Up Play, OpenAI's Social Media Plans, and Claude's Workspace Integration - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how the PGA Tour is implementing rangefinders to speed up golf tournaments, OpenAI's potential move into social media platforms, and Anthropic Claude's new Research mode with Google Workspace integration - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 17, 2025 • 6min
A must have in your Leadership toolbox, Scott O'Neil
In this Sports Geek Throwback episode, Sean Callanan interviews Scott O'Neil. They discussed Scott’s book “Be where your feet are”, and the importance of Leadership Constitution. Show notes - https://sportsgeekhq.com/a-must-have-in-your-leadership-toolbox-scott-oneil

Apr 16, 2025 • 1h 7min
Engaging F1 fans through global growth - Steve Garland, Red Bull Racing
Explore Red Bull Racing's content strategy with Steve Garland as he shares strategies across Red Bull Racing and Visa Cash App Racing Bulls. A great listen for digital marketers, sports industry professionals, and F1 enthusiasts looking to understand modern sports media strategy. Show notes - https://sportsgeekhq.com/steve-garland-red-bull-racing/

Apr 14, 2025 • 2min
NFL's Position-Specific Helmets, $17,000 Masters Badges, and Reddit's AI Search Tool - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NFL's groundbreaking position-specific helmet technology, Augusta National's $42 million luxury hospitality expansion, and Reddit's new Google Gemini-powered AI search tool - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 10, 2025 • 5min
Fan engagement drives revenue, Glenn Critchley
In this Sports Geek Throwback episode, Sean Callanan interviews Glenn Critchley. They discussed The power of fan engagement and its impact on commercial success. Show notes - https://sportsgeekhq.com/fan-engagement-drives-revenue-glenn-critchley

Apr 8, 2025 • 40min
Levelling up the fan experience at LIV Golf Adelaide - Nick Haslam
Nick Haslam, Executive Tournament Director of LIV Golf Adelaide, shares insights from the first few years of LIV Golf in Adelaide. In this episode, we discuss the future of sports event management and marketing in a rapidly evolving landscape. This is a great listen for sports marketers, event organisers, and industry professionals in sports entertainment. Show notes - https://sportsgeekhq.com/nick-haslam-liv-golf-adelaide/

Apr 6, 2025 • 2min
Nike's Stock Plunge, Arsenal vs Tottenham in HK, and UFC's Meta Partnership - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the impact of Trump's tariffs on sportswear giants, the historic North London Derby heading to Hong Kong, UFC's groundbreaking deal with Meta, and OpenAI's first cybersecurity investment - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 3, 2025 • 3min
UFC & Meta, OpenAI Academy & NFL season expansion - Sports Geek Rapid Rundown
UFC's Meta Partnership, NFL's 18-Game Season Plans & OpenAI's New Learning Platform - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown. In this episode: Explore UFC's groundbreaking technology partnership with Meta, NFL owners quietly discussing an 18-game season, OpenAI's free AI education platform, and a new 'Twitch for Sports' startup raising $22M - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Apr 3, 2025 • 5min
How to get a job in sports social media, Nilay Shah
In this Sports Geek Throwback episode, Sean Callanan interviews Nilay Shah. They discussed leveraging social media for sports career growth. Show notes - https://sportsgeekhq.com/how-to-get-a-job-in-sports-social-media-nilay-shah
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