Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
Jul 4, 2025 • 3min
Keanu Reeves Producing F1 Documentary, NBA Salary Cap Jumps 10% - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Cadillac's Formula 1 documentary series with Keanu Reeves, NBA's historic $154.6M salary cap increase, and how AI language models are evolving - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Jul 3, 2025 • 5min
Creating compelling content beyond match result, Scott Kegley
In this Sports Geek Throwback episode, Sean Callanan interviews Scott Kegley. They discussed delivering great content during wins and losses. Show notes - https://sportsgeekhq.com/creating-compelling-content-beyond-match-result-scott-kegley
Jun 26, 2025 • 2min
Festivalisation of Sports, Chiefs' Global Push, and NASCAR's Streaming Shift - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how sports are transforming through festivalisation attracting younger audiences, the Kansas City Chiefs' strategic UK expansion, TikTok's new Bulletin Boards feature challenging Instagram, and NASCAR's streaming evolution on Amazon Prime - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Jun 26, 2025 • 6min
AI and Data Engineering in Sports, Nick Makarov
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Makarov from Austin FC. They discussed AI and Data Engineering in Sports. Show notes - https://sportsgeekhq.com/ai-and-data-engineering-in-sports-nick-makarov
Jun 24, 2025 • 19min
Sports Geek's Digital Evolution: Social, Advertising, Content & AI
In this solo episode, Sean Callanan takes listeners through Sports Geek's remarkable 16-year journey in the sports business industry. From pioneering social media adoption in sports to implementing cutting-edge AI solutions, Sean shares how Sports Geek has evolved while maintaining its core mission of connecting fans, sports, and sponsors through technology. Show notes - https://sportsgeekhq.com/sports-geeks-digital-evolution-social-advertising-content-ai
Jun 23, 2025 • 4min
Private Equity Transforms College Sports and Streaming Overtakes Traditional TV - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how $500 million private equity initiatives are reshaping college athletics after NCAA settlement, while streaming platforms capture nearly 45% of TV viewership. Plus, discover how NIL opportunities are dramatically impacting NBA draft entries and why digital piracy costs Serie A over $345 million annually - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Jun 20, 2025 • 6min
Building career success through conferences, Dani Brown
In this Sports Geek Throwback episode, Sean Callanan interviews Dani Brown. They discussed how conference like SEAT helps build network and career growth. Show notes - https://sportsgeekhq.com/building-career-success-through-conferences-dani-brown
Jun 19, 2025 • 3min
FIFA's $1 Billion Club World Cup and Premier League's NFL-Inspired Scheduling Revolution - Sports Geek Rapid Rundown
Discover FIFA's groundbreaking $1 billion Club World Cup and how the Premier League is innovating with flex scheduling inspired by the NFL. Learn about the staggering $10 billion sale of the Lakers and delve into Reddit's new AI tools for advertising. Plus, insights from Microsoft on the evolving concept of the 'infinite workday' will keep you intrigued!
Jun 17, 2025 • 47min
Bringing sailing to new audiences - Mike Buckley, United States SailGP Team
Mike Buckley, Co-owner and CEO of United States SailGP Team, shares insights on transitioning from professional athlete to sports executive, building high-performance teams, and leading a cutting-edge sailing franchise. A must-listen for sports business professionals, sailing enthusiasts, and anyone interested in innovative sports leadership. Show notes - https://sportsgeekhq.com/mike-buckley-united-states-sailgp-team
Jun 16, 2025 • 3min
FIFA's Billion-Dollar Gamble, NBA's Digital Future, and Wrexham's 18,900% Valuation Surge - Sports Geek Rapid Rundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's $1B Club World Cup challenging UEFA, NBA's new digital entertainment venture with Take-Two, and how Ryan Reynolds turned Wrexham AFC into a $475M global brand. Plus NCAA's trademark battle and the rise of 'vibe marketing' - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
