Summary of 'Sports Geek' Podcast Episode 350 with Jay Fernandez

Jay Fernandez, CEO of the Australian FIFA Women's World Cup, discusses the success and impact of hosting the tournament. The first main point covered is Jay's background in major sports events, starting with the Sydney 2000 Olympic Games. She highlights the excitement and passion in the industry and the unique working environment created by major events. The second main point focuses on the adrenaline and high-intensity nature of working on major events, as well as the importance of not burning out. Jay discusses her experience working with Football Australia and their bid for the Asian Cup, which allowed her to develop crucial skills and partnerships. The third main point highlights the complexity of bidding for the Women's World Cup, involving multiple governments and stakeholders. Jay emphasizes the support they received and the efforts to demonstrate the benefits of hosting the tournament. The fourth main point covers the marketing and promotion strategies employed, including targeting the football community, attracting mainstream audiences, and engaging multicultural communities through accessible ticketing and events. Throughout the discussion, there is an emphasis on the impact of the Women's World Cup in inspiring a new generation of female footballers, breaking gender barriers, and creating heroes for young girls and boys to look up to.